Telefónica, together with Bitel, Claro and Entel, has recently signed the GSMA humanitarian connectivity charter to assist communities, consumers and humanitarian Institutions in emergencies and crises in Peru. By doing this our Company commits once again to the United Nation’s Sustainable Development Goals (SDGs). Telefónica has signed similar agreements in Colombia and Chile, amongst others.
“We Care Peru” initiative focused on disaster preparedness and response and humanitarian emergencies. The mentioned mobile operators will work together on a coordinated awareness campaign using social networks, digital media and websites to create a culture of prevention in vulnerable areas and reinforce best practices during emergencies.
Telefónica, Bitel, Claro and Entel during the sign of the GSMA Humanitarian Conectivity Charter.
“Mobile networks and the connectivity they provide can be vital for people affected by natural disasters and other humanitarian emergencies,” said Sebastián Cabello, Head of GSMA Latin America. “As a mobile ecosystem our aim is to support communities in times of crisis and help achieve the United Nations Sustainable Development Goals by fully leveraging mobile technology.”
The Humanitarian Connectivity Charter outlines three shared principles of commitment, with the aim of:
- Enhancing coordination within and among mobile network operators before, during and after a disaster;
- Scaling and standardising preparedness and response activities across the industry to enable a more predictable response; and
- Strengthening partnerships between the mobile industry, government and the humanitarian sector.
The mobile industry in Peru is implementing key actions to improve disaster preparedness and response. To help people affected by landslides and heavy rain, mobile operators in Peru last week launched the “TELEFÓN” #UnaSolaFuerza campaign to gather donations through text messages (SMS). In March and April, they sent out early warning SMS about rivers likely to burst their banks and possible landslides. Other operator initiatives and actions include allowing users to send free SMS and public phone service from affected areas, providing collection points for donations and support in distributing them, continuously monitoring the state of the networks, and coordinating maintenance work with authorities to ensure connectivity and coverage in affected areas.
“Mobile networks and the connectivity they provide can be a lifeline for people affected by natural disasters and other humanitarian emergencies. We are aware that, as a telecommunication company, our ability to prevent and react is essential for people affected by an emergency situation. For this reason, continuous and coordinated work between operators, governments, NGOs and the international community is key for a rapid and effective response by emergency teams in the event of disasters. The signing of the Humanitarian Connectivity Charter is an important step in that direction,” said Dennis Fernández, Director of Strategy, Regulation, Wholesale Business and Transformation of Telefónica.
Underscoring the mobile industry commitment to the United Nations Sustainable Development Goals, the GSMA We Care campaign is an initiative of the region’s leading mobile operators to ensure all their users can enjoy the life-changing benefits of mobile technology in a safe and secure environment. To achieve this, operators have decided to join forces as an industry and take on a series of commitments in every country in the region where mobile phones and networks can provide solutions to social problems. The initiative has been launched in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua and the Dominican Republic, and will continue to expand across the region.
Launched in 2015, the Humanitarian Connectivity Charter now includes 115 signatory operators in more than 77 countries.