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What is prompt engineering?

What is prompt engineering, what strategies are used in its development, and what to do about potential biases are some of the questions we answer in the following article on our blog.

Sara Frieben

How would you define prompt engineering and why is it important in the development of applications with language models such as GPT?

Prompt engineering is the process of designing optimized instructions or inputs for a language model, such as GPT, to generate useful, accurate responses that are aligned with the prompt’s objective.

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Today, it is a fundamental discipline because we are constantly faced with different language models that already incorporate a multitude of tools, and good prompt engineering makes the difference between a frustrating experience with AI and a useful, high-quality one.

What strategies do you use to design effective prompts that generate accurate and consistent responses?

At the moment, there is no foolproof formula that guarantees 100% success, but we can apply a “script” that includes a series of strategies and principles that allow us to maximize results by improving effectiveness.

On the one hand, we must provide context, i.e., we have to describe the scenario or situation in which our request is framed. On the other hand, we must define the task itself, specifically including what we need from the model.

Next, we generate an instruction detailing how we want the model to perform the task and, finally, we add details to clarify the task and refine it. By this I mean adding extra information or even additional restrictions, if there are any.

What differences do you find between designing prompts for creative tasks versus technical or analytical tasks?

In creative tasks, such as design assistance or even brainstorming, I think it’s key to give the model a certain degree of freedom, avoiding overly restrictive prompts that don’t give it the freedom to propose new things.

On the other hand, in technical and analytical tasks, such as report generation or code assistance, it is essential to be rigorous, limit ambiguity, define the criteria we need, and not forget the format we want to represent. Therefore, in this case, we seek clarity, structure, and control.

How do you handle partiality or bias that may arise in the model’s responses?

First of all, we must understand and be aware that no model is completely free of bias, as they learn from real-world data where bias does exist.

To try to mitigate this, what helps me personally is to design a neutral prompt that avoids loaded language or anything that could imply something implicitly. In addition, it is always good to take a critical look at the output, especially when we are talking about sensitive issues. And finally, it is important to instruct the model to act impartially. We can achieve this, for example, by asking it to give us different perspectives on the same topic.

What opportunities do you see in the future of prompt engineering? Do you think it will continue to be necessary or will it be replaced by more automated interfaces?

In such a changing environment, it is difficult to talk about the future, but I believe that prompt engineering will continue to be relevant, although its role will surely change and evolve.

In the short term, it is a skill that we must all incorporate and refine in order to get the most out of the new technologies that surround us. But as technology advances, it is very likely that models will already have integrated tools that automate part of the prompt design or adjust it dynamically.

Even so, the ability to communicate clearly and effectively—whether with a person or a machine—will remain essential. In the end, understanding how to properly formulate a need or intention is key, regardless of the medium we use.

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