Florian Estendorfer

Florian Estendorfer

Innovation at Telefónica Deutschland

Florian studied electrical engineering and information technology at Technical University Munich and completed his Diploma in Intelligent Building Systems at the University of Sussex in Brighton, UK in 1998.

He started working in the Telecommunications industry in October 1998,  when VIAG Interkom launched itself as the fourth network provider in Germany. During the company’s start-up phase, Florian joined as a trainee and then took over the roles of Systems Analyst, Business Analyst and Project Manager in Customer Sales and Management. He worked on the launch of a key project of new highly configurable Customer Correspondence application – CoreX. 

In 2002, o2 Telefónica was rebranded and Florian started his Management career as Group Lead. For the past 20 years, he has been working in different areas with a focus on Software Development and Operations. He has led seven different teams. By 2009, Florian was one of the agile pace-setters in his role as IT Change Agent and pushed further innovation and new working approaches. He introduced the budget Operating model, successfully managed the change of course initiative after Galileo programme and led the stabilisation for the company’s most enterprise critical application SalCus and finally optimised it to a fully reliable system with the highest customer satisfaction over a period of 10 years.

In 2017, Florian initiated the Technology Innovation Day (TID) within Telefónica Germany’s Technology unit for exchange of digital knowledge, best practises, innovation and market trends. Over the last five years, 40 TIDs with about 90 sessions and over 130 speakers, including a robot race hackathon, have been organised together with internal experts, Wayra and our strategic partners.

Today, Florian and his team are responsible for the introduction, development, maintenance and operation of new central Cloud Native Product Catalogues which are part of the internal business and IT landscape transformation programme.

Florian is an experienced IT Manager, skilled in Business Processes, Service Delivery, Team Leadership, Coaching, Project and Vendor Management in multicultural business environments. He is a strong socialiser and interface manager, continuously looking for improvements and innovation. As a Leader, he believed in people-focused management who likes to drive transformation, team development and growth.


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