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Sustainable Projects

Together we can make the world a more sustainable place. To do so, we have developed the V Sustainable Innovation Initiative with employees, suppliers, startups and universities that collaborate with Telefónica to contribute, together, to meeting the Sustainable Development Goals (SDGs) established by the United Nations.

We are looking for ideas with a social or environmental impact which are related to our business. In addition, with an economic value for the Company: products and services, internal transformation projects, or commercial and marketing activities. Disruptive, innovative, and affordable solutions that address real problems with a potential market. 

More than 260 candidates in 2019! Discover here the winners: station for electric vehicles, zero emission devices, and a service for monitoring air quality in cities. Now, it is time to make them come true! Know them!


In 2019, participation increased by 74% over the previous year with 261 proposals from 16 countries. In total, we have received 600 projects in the five editions



Scooter station - Solum, startup of Telefónica Open Future

The intelligent charging station for electric scooters aims to reuse telephone booths to provide cities with parking and charging infrastructure for electric vehicles. This is possible thanks to the 100% traffic-resistant solar floor, which generates clean energy with the photovoltaic cells integrated inside it. It will be developed by the startup Solum accelerated in Andalucía Open Future’s The Cube, an initiative of Telefónica and Junta de Andalucía.


Zero emission devices - Telefónica's Group Devices Unit (GDU)

This solution, powered by Telefónica's Group Devices Unit (GDU), will allow customers to offset the carbon footprint of their smartphone purchase. From the Mi Movistar app, the user will be able to invest in compensation initiatives through a tokenization process based on blockchain technology.


Air quality hyperlocal map - Telefónica Tech team, IoT & Big Data Unit

This is a system for measuring and controlling the levels of pollution in cities. To this end, the Telefónica Tech team will create a kit consisting of self-installing boxes on the roofs of the vehicles that contain air quality measurement sensors. These sensors will have Movistar SIMs that will send the data in real time to a platform for later analysis.


Congratulations also to the Finalists:

  • Movistar eStore - Telefónica Spain's Public Viewing Channel Team
  • Inclusive Customer Service (API) - Telefónica Argentina's Sales and Customer Service Team
  • Aquadat + Drones IoT water theft - Telefónica Tech Team
  • Berlin One - IT Operations Team, Telefónica Germany


Panel of judges

The jury responsible for analysing the proposals is made up of Telefónica directors: Elena Valderrábano (Corporate Ethics and Sustainability), Eva Fernández and Aitor Goyenechea (Communication), Jaime Rodríguez-Ramos (Strategy), Blanca Drake (Telefónica Open Future), and José Juan Haro (Telefónica HISPAM); and to company associates: María López (Fundación Compromiso y Transparencia), José Luis Ruiz (Foro Impacto), Esther Rodriguez (BID), and Iván Martínez (Emprendimiento UPM).


Would you like to see some of the projects presented in previous editions?

Climate-smart Farming (Big Data For Social Good - LUCA team and Wayra Brazil BovControl startup)

The aim of this project is to assist rural producers in managing their production taking into account the social and environmental aspects of their properties. In this way, producers are able to gradually and continuously improve their productive practices, creating new business opportunities.

Electricity and connectivity for all (Internet for All Team and Foundation)

Creation of a joint electricity and connectivity in the homes model in the remote areas of Latin America, starting on the shores of the Napo River in Peru. Exploration of a sustainable model of microelectricity generation in homes in isolated areas through this pilot.

Vivo Financial Assistant. A solution to reduce the economic gap. (Innovation and Strategy Team of VIVO Brazil)

The project focuses on financial education and access to products that help people become more aware of their consumption and credit. The aim is to educate the client in the field of personal finance so that they can improve their economy.

Fire Prevention Drones. Early warning of forest fires. (Global Innovation IoT Team and Carlos III University of Madrid)

The initiative is based on the early detection of forest fires by means of a drone that tracks the affected area and returns the information to the control teams.


MOVISTAR+ 5S, A Success story

Movistar+ 5S, the pioneering proposal to bring television to people with sensory disabilities, was created as a result of a sustainable innovation pilot scheme.
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