Better Internet

The Digital Revolution is the most important period of economic, technological and social transformation we have experienced in centuries.


The digital economy is expected to post annual growth rates of 5% in the countries of the G-20, and that rate will rise to 18% year-on-year in developing countries in the next five years.


This increase has the potential to substantially improve the personal and professional prospects of thousands of people around the world, wherever they live or work.


Connectivity is the key in this digital world and the internet is its foundation. The great challenge is for the world to be connected and to use the internet. Today, there are already 2.7 billion people with internet access. However, 4.6 billion people do not have it and over 90% of them live in developing countries.


Moreover, consumers want to exercise greater control over their digital lives and to enjoy an open, private and secure experience. At Telefónica, we believe that the Digital Revolution has just begun and its rules have not yet been written. Technology must be within the reach of everyone. But, in order to unleash the full potential of the digital economy, we need a vision for the future, more balanced public policies and greater cooperation among all the stakeholders, both public and private.


For this, as a starting point, we have drawn up “A Digital Manifesto: An Open, Secure Internet for Everyone” with general principles of policies to improve consumers’ experience on the internet throughout the entire value chain and to foment more investment in digital infrastructures, unleashing all the potential of the digital economy.

These are our recommendations:

    Build Digital Confidence through a safer Internet experience and by empowering citizens to be in control of their personal data.


    Create a Portable Digital Life for consumers by allowing them to use their data, information and applications regardless of their devices or platforms.


    Open up mobile Operating Systems, App Stores and other digital platforms to increase users’ freedom, choice and competition.


    Promote interoperable Internet applications, communication and messaging services to improve consumer experience and foster competition.


    Improve transparency about the conditions of use for Internet services and the distinction between information and advertisement in online search results.


    Transform education, learning and teaching by widely adopting digital technologies and services based on Open Resources and Standards.


    Promote Open Innovation and Open Standards principles and prevent that undue Intellectual Property protection restricts innovation in the Digital Economy.


    Create fairer policy frameworks by establishing the same rules for the same digital services and smarter regulation by relying more on outcome-based policy making and case-by-case supervision.


    Make Internet available to everyone by establishing adequate conditions for private investment in broadband infrastructure.


    Evolve the policy models of Global Internet Governance by building on its existing foundations and through involvement of all stakeholders in an open manner and on equal footing.