PERSONAL DATA PROTECTION

Políticas Digitales

Telefónica, S.A., with notifications address at Telefónica District, Ronda de la Comunicación SN, 28050, Madrid (Spain) and C.I.F. A-28015865, informs you that it stores the personal data of the stakeholders in the sector and/or interested parties in general (identification, professional and contact data) in the database of the Public Policy area of Telefónica S.A., to be processed as data controller in order to keep you informed of relevant regulatory developments in the telecommunications sector and in other sectors in which Telefónica, S.A. operates, as well as to invite you to events related to these sectors, organised by Telefónica, S.A. or by the entities with which it collaborates. Likewise, Telefónica, S.A. informs you that it processes the personal data of the image and/or voice of those attending such events when are recorded or photographs are taken at, for the purpose of their dissemination or public communication in the different internal and external public communication channels used by Telefónica Group.

Personal data processed by Telefónica, S.A. have been collected, either directly from the interested party upon request or prior authorisation, either from publicly accessible sources, or from those entities with which Telefónica, S.A. collaborates, being processed on the basis of its legitimate interest in attending the data subject's own request and/or maintaining active communication with the data subject, as stakeholder in the sector and/or interested party, enabling him/her to be informed of news and relevant events of his/her interest. Likewise, Telefónica, S.A., as the organiser or collaborator of the events being recorded, has a legitimate interest in receiving and/or taking images of the events in order to publicise the activities in which it participates. Personal data will be kept by Telefónica, S.A. for the period necessary to comply with said purposes or until the data subject objects, in which case, personal data will be deleted from the database of the Public Policy area of Telefónica S.A. Personal data will not be communicated to third parties, unless it is strictly necessary to comply with said purposes or there is a legal requirement or obligation that so requires.

Data subject may request to object the processing of his/her personal data by the Public Policy area of Telefónica, S.A. for the aforementioned purposes by writing to tefpublicpolicy@telefonica.com. Likewise, data suject may exercise the rest of the rights corresponding to him/her in accordance with the applicable personal data protection regulations by writing to the same e-mail address and providing a copy of the document accrediting his/her identity. Data subject may also contact the Data Protection Officer of Telefónica, S.A. by writing to DPO_telefonicasa@telefonica.com, for any querty or additional request relating to the processing of his/her personal data, as well as lodge a complaint to the competent personal data protection control authority (in Spain, “Agencia Española de Protección de Datos”) if he/she considers that his/her rights have not been fully satisfied.

 

 

Features of the digital markets

These features should be considered in any analysis regarding competition or regulatory procedure.

  • The services offered from local infrastructures in different countries or  regions compete with services provided through the Internet on a global level.
  • There are more and more business models based on free services and two-sided markets, in which the service provider is not paid by users. Instead, service providers are paid for accessing to data about users and/or for placing targeted advertising.
  • The convergence of services produced in the markets has resulted in the development of equivalent services based on different  competing technologies.
  • Personal data has become a strategic asset for Internet companies and a key source of competitive advantage.
  • Different companies with different business models compete throughout the Internet value chain for the same users, incomes, or times of use.