To give people control over their personal data we should apply greater transparency about how data is collected and used is a prerequisite for control. Clear differentiation between editorial and advertising content is also an important aspect of transparency.
KNOW OUR POSITION
INCREASING ON-LINE TRANSPARENCY
Transparency means explaining clearly to customers what data is being processed and why.
Advertising on the Internet is a popular business model but users should be empowered to more easily to distinguish between advertising and editorial information online.
RESEARCH TO IMPROVE TRANSPARENCY
The Data Transparency Lab is a community of technologists, researchers, policy makers, and industry representatives working to promote transparency in on-line personal data through research and scientific design.