Transparency

To give people control over their personal data we should apply greater transparency about how data is collected and used is a prerequisite for control. Clear differentiation between editorial and advertising content is also an important aspect of transparency.

KNOW OUR POSITION

  • INCREASING ON-LINE TRANSPARENCY

    Transparency means explaining clearly to customers what data is being processed and why.

    Advertising on the Internet is a popular business model but users should be empowered to more easily to distinguish between advertising and editorial information online.

  • RESEARCH TO IMPROVE TRANSPARENCY

     

     

    The Data Transparency Lab is a community of technologists, researchers, policy makers, and industry representatives working to promote transparency in on-line personal data through research and scientific design.

     

     

     

     

Reframing data transparency_