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As it approaches the start of its 42nd season, the Movistar Team held a digital press conference on Thursday to unveil the key details of its sporting project for 2021. The Telefónica-backed squad will feature its longest roster in more than four decades, 43 riders to tackle a vast calendar which is scheduled to start in February.Read more
Telefónica has launched a call for proposals for startups to develop solutions that take advantage of the possibilities offered by 5G and edge computing. The initiative is part of the Wayra Activation Programme, which is promoted by Wayra, Telefónica's global open innovation hub, through which the company offers entrepreneurs free access to its technologies to test their solutions.Read more
Deutsche Telekom AG, Orange S.A., Telefónica S.A., and Vodafone Group Plc are joining forces to support the rollout of Open Radio Access Network (Open RAN) as the technology of choice for future mobile networks to the benefit of consumer and enterprise customers across Europe.Read more
Thursday, 21 january 2021BBVA streamlines its online advertising campaigns with a new digital marketing tool from Telefónica
BBVA has become the first company in Spain to implement in its online advertising campaigns the Tailor-made Ads solution, a contextual marketing tool created by Telefónica's Data Innovation unit. The close collaboration between BBVA's marketing team and the unit's staff has resulted in the deployment of this solution in the bank's various advertising campaigns in recent months, leading to an average improvement of 50% in the click ratio, 60% in the cost-per-click and 70% in the cost-per-lead
Monday, 21 december 2020Telefónica Tech and Geprom strengthen their collaboration at an international level to promote the digital transformation of the Connected Industry
Telefónica Tech and Geprom Connecting Industries, a Spanish technology-based engineering company specialising in the field of industrial automation and digital transformation, today announced a global commercial agreement to extend their collaboration in developing and marketing new automation, control and process monitoring solutions in the connected industrial environment.
Friday, 18 december 2020Movistar+ presents an application platform for making purchases via the TV
Movistar+ has launched a new TV-commerce application platform to enable its users to make all kinds of purchases via their televisions in the comfort of their homes. The new Living Apps, as the Movistar+ TV applications are called, are grouped together in the “Compras” section and accessible via the “Apps” tab of the Movistar+ home menu.
Wednesday, 9 december 2020Telefónica strengthens its position as a leading company in the fight against climate change in CDP’s world ranking
Telefónica has been recognised as a leading global company for its action against climate change, as it has been included for the seventh straight year on the 'A List' drawn up by CDP, the non-profit organisation specialising in environmental impact.
Wednesday, 2 december 2020Telefónica, recognised as the leading european company on digital inclusion
Telefónica has obtained first place in Europe and America and second place worldwide in the Digital Inclusion Benchmark (DIB), which analyses how companies help to promote a more inclusive digital economy and society. The company has achieved 1.62 points on a scale of 0 to 2, demonstrating that it is one of the companies most committed to ensuring access to technology and digitalization, a powerful enabler of the United Nations' Sustainable Development Goals (SDGs).