Play a leading role in the future of technological entrepreneurship with Telefónica's Open Innovation at 4YFN

Telefónica is currently, without any doubt, a major operator in the global startup ecosystem. From our position as pioneers in corporate innovation, we believe all companies today are facing a dilemma: either they play a leading role in technological disruption or they suffer it. In a digital world evolving at lightning speed, customers expect innovation and customer service, and companies who have yet to understand that the customer is the important thing will not last long.

This approach clearly explains the presence of Wayra and Telefónica at 4YFN, as part of the Mobile World Congress Barcelona 2019, from 25 to 27 February.

Telefónica backs startups through the four initiatives which make up the Open Innovation area: Wayra (focusing on mature startups which fit with the company), Open Future (with over 50 hubs around the world that accelerate early-stage startups in conjunction with public/private partners), Innovation Founds y Telefónica Ventures (which has four scouting offices, located in Madrid, Silicon Valley, Israel and China).

Overall, the Open Innovation area is the global interface between Telefónica and entrepreneurial ecosystems. It currently operates in 16 countries on three continents and has a portfolio of more than 400 startups around the world, of which over 20% are doing business with Telefónica. The goal is for the number to reach 200 by 2020.

Join us at #4YFN19

Three intensive days for Telefónica

Wayra, Telefónica's open innovation hub, will be present from 25 to 27 February at the new edition of 4YFN with its own stand (110), where it will be hosting 14 of its portfolio's startups, hailing from Wayra's hubs in Munich, London, Caracas, Lima, Barcelona and Madrid.

For the sixth year running, Wayra will participate in 4YFN, the meeting place for the international entrepreneurship ecosystem of the Mobile World Congress. Wayra's involvement in 4YFN is in line with the new strategy and positioning of the company, which is seeking to invest in more mature technological startups which dovetail with the strategic projects of Telefónica itself.

This edition will feature 300 talks and more than 700 international exhibitors, including the Wayra stand, where cybersecurity, IoT, Big Data, augmented reality and artificial intelligence startups will be able to explain their technological solutions to investors, corporations and public institutions in pursuit of new business opportunities.

In addition, on the three panels we will have leading professionals in the sector who are experiencing the transformation of the various industries first-hand.


Demos and presentations from startups at Wayra stand 110 at #4YFN:

  • Clevernet (Barcelona): Data traffic optimiser aimed at companies via end-to-end networks.
  • Emotions AR (Madrid): A visual intelligence application which combines multiple technologies such as augmented reality, image recognition, IoT and ML, among others.
  • (Madrid): A tool which makes it possible to create images, posters, presentations, guides, catalogues, etc.
  • We are testers (Barcelona): An online solution that enables information about consumers and customers to be obtained in real time for day-to-day decisions.
  • Conntac (Múnich): Software which uses network measurements in the customer network combined with intelligent questions to find and solve problems.
  • Plaza Points (Lima): A platform of customer loyalty programmes.
  • SocialGest (Caracas): This is an app which automates social network administration, undertaking permanent monitoring to create reports.
  • ybVR (Madrid): This is a company based in Silicon Valley which has developed a technological platform enabling the distribution of 360º videos, offered live or upon demand, with top viewing quality for the user's available band width.
  • Eccocar (Múnich): A SaaS platform which makes it possible to manage, share, monitor and optimise fleets of cars and vans from a single platform.
  • Engidi (Barcelona): Engidi is a startup which focuses on designing and developing wearable technology to improve worker safety and update work space.
  • Valerann (Londres): A completely wireless road-management system, which requires no support infrastructure.
  • Redsift (Londres): A cloud-based open platform offering innovative products to protect everyone from cyber attacks.


Demos at Telefónica stand:

  • Tappx (Barcelona): A developer community aimed at promoting their apps completely free by means of the apps in the community exchanging advertising.
  • Carto (Madrid): An online mapping platform; viewing and analysis of big data.
  • Ludus (Bizkaia Open Future y Wayra España)): is a purely technological company, highly specialised in industry and emergencies, which designs Virtual Reality software solutions for employee training and education.


Pressing the 'self-disruption' button: Lessons from the front line

Monday 25, 13:30-14.30. Where: MWC (Hall 4, auditorium 5)

No company wants to be left behind when its industry is transforming. Therefore, we are seeing an increasing number of large companies beginning processes to reinvent themselves before the sector undergoes a transformation that forces them to change without the time or agility to do so. For those that want to make the change in an organised manner, the reward, in terms of share value can be significant… But BCG analysts warn that just 33% of companies respond effectively to a disruptive change in the market, and even fewer lead the way. Changing the culture, the focus and the activity of a company is undoubtedly very complicated for any senior manager, in terms of operations and staff. Join in the conversation, in which we will analyse the challenges and solutions that have been applied by those who have experienced this enormously complicated process first-hand. Miguel Arias will be taking part in this round table.

Ludus, the startup specialising in emergency training by means of simulations

Tuesday 26, 12:20-13:00. Where: Telefónica Stand

Ludus, the specialised startup linked to Bizkaia Open Future and Wayra Spain, will give a live demo of its virtual reality simulation system for training professionals in industry and emergencies.

Demo by Tappx, a startup accelerated by Wayra

Tuesday 26, 13:00-13.45. Where: Ágora Telefónica

Can a startup reinvent how apps are promoted in a hyper-competitive market? Tappx can, and it will show you how with a live demo at the Agora of the Telefónica stand. This startup, which was accelerated by Wayra Barcelona, has designed and developed a cross-promotion platform where its open developers' community exchange advertising space to promote their apps free of charge. Come to the Agora of the Telefónica stand at the Mobile World Congress and find out about this project first-hand!

IoT Workshop

Wednesday 27, 11:00-13.00.

Are you interested in the world of the Internet of Things? Come to the Wayra stand at the 4YFN and find out, first-hand, about the IoT Activation programme. Telefónica uses the IoT Activation program to help startups develop their Internet of Things products. Thanks to IoT Activation, companies will have access to Telefónica's exclusive services and tools to minimize the launching time of IoT solutions in the market.

The event will take place at the 4YFN (Wayra Stand)

Demo by Carto, an open-innovation startup

Thursday 28, 09:00-10:00. Where: Telefónica Stand

This session will discuss how Telefónica is using Spatial Data Science with the CARTO platform to generate a unique vision for its customers. Walking through Urbo (a Smart Cities solution that is already being used in several European cities) and an indoor mapping solution for airports and shopping malls, its VP Strategic Solutions & Data (Florence Broderick) will show how location data can be converted into real-time information for cities and those responsible for decision-making in companies.