Since 2007, Eduardo Lanza has been in charge of interaction with European institutions in Brussels, with special focus on the European Parliament, identification of actors and definition of lobbying strategy. In addition, he contributes to the definition of regulatory positioning of those dossiers that affect telecommunications. Another important focus of my work is tax issues and sustainable finance (taxonomy). I also monitor the main political debates on the future of the EU, EU budget, institutional renewal, etc.

Graduated in Law and Business Administration and Management. Passionate about the entrepreneurial world. My constant search for knowledge and innovation has led me to explore how startups, driven by the most disruptive technological trends, manage to meet the needs of the market.

Telecommunications Engineer. Curious to understand how things work, to learn about new technologies and, above all, to devise that puzzle in which technological innovation works at the service of a more efficient, humane and sustainable world. A world in which I enjoy painting, baking, reading and crocheting.

I work in the Marketing & Comms department at Telefónica Tech. I got online in 1995 and I’ve been online since then. I have participated in projects such as Terra or Ya.com and I have written about technology and internet in media such as Microsiervos, Macworld, El País, El Confidencial, RTVE or GQ Spain, among others. And now in the Telefónica Tech Blog.

A publicist by training and career, I have always been interested in how to do things in a noticeable and differential way. I have had the opportunity to participate in several rebrandings of Movistar and Telefónica as a commercial brand to an institutional and corporate brand. As well as advertising campaigns such as the launch of Fusión, iPhone, Movistar Plus+, among others. Currently, he is developing the internal communication strategy in Spain.

Senior Manager, highly motivated and results-oriented with solid experience in Marketing Communication and design, development and management of brand strategies, always motivated to achieve the highest rates of awareness, WOM, loyalty and acquisition.

Key experience in disciplines such as: media, advertising, production, TV, radio, press, OOH, branded content, BTL (direct mail, promotions, PR) and digital (social media, websites, banners, advertising games, email marketing).

María Crespo, multimedia journalist specialising in innovation, narrative and strategic communication.

Degree in Audiovisual Communication (UPSA, Salamanca) with experience in television, web, press and radio. Master’s Degree in ‘Advanced Journalism. Reporterismo’ (Ramon Llull, Barcelona) with a scholarship from the “la Caixa” Foundation.

She has lived in several European cities, worked for Meta or in the team of the spokesperson of the European Parliament in Brussels (Directorate for Media and Webcomm Units) thanks to the Schuman scholarship for journalism. She is currently part of the corporate and business communication area of Telefónica.

Passionate about telecommunications, I started working in this field at the beginning of GSM in 1996.   

I am a double Advanced Technician in Industrial Electronics and in Telecommunications and Computer Systems. I worked for different companies in the sector, until I arrived at a company of the Telefónica group called Iberbanda, which gave me access to Telefónica Móviles more than 10 years ago.  In these 27 years I have worked in different departments such as Radio Technician, Operations, Support until I finally arrived at Technology.   

From all these years, I would like to highlight above all the wonderful colleagues with whom I have dealt and from whom I have learned day by day.  

Blanca Drake Rodríguez-Casanova holds a degree in Economics and Business Administration from the Complutense University of Madrid (CUNEF Colegio Universitario de Estudios Financieros). In 2007 she did a Master’s Degree in Commercial and Marketing Management at the Instituto de Empresa. In 2015 he participated in the Leadership in Social Innovation programme at ESADE. And in 2018 she participated in Promociona, the CEOE’s executive programme for women in senior management.  

She began her professional career in the Telefónica Group in 2001, in the Corporate Strategy department. Subsequently, she has held different positions in Telefónica in the commercial area of the Company.  

In May 2015 she joined the open innovation area of the company (Telefonica Open Innovation/Wayra), first as Head of the Office of the CEO and the General Manager, coordinating the institutional presence of the area, and later she took over the marketing area and also coordinates the female entrepreneurship support programme Scale up Women. 

Head of Corporate Regulation at Telefónica S.A. Gonzalo took over his current position in February 2022 after developing his professional activity as Head of Public Policy at Telefónica and Regulation at Telefónica Europe since 2012 and focusing on the business and economic activity of the digital ecosystem and the Internet. He joined Telefónica in 1999 starting his career at Network Services Marketing and later Operations at Telefónica de España. In 2001 he joined Telefónica S.A. Investor Relations team where for more than 10 years he held various responsibilities until leading in 2011 the IPO of Atento.

He is a Telecommunications Engineer from the Universidad Politécnica de Madrid, Certified European Financial Analyst by the Fundación de Estudios Financieros, Master in Business Management by ESADE, and Certified Web3 Professional by Cryptoplaza.

Roberto Valentín Carrera works in MARKETING GGCC EMPRESAS in TELEFÓNICA DE ESPAÑA as Product Manager. In his day-to-day work, he deals with communication and audiovisual content production for the end customer and internal customer (RDV GGCC). He develops and implements marketing actions for Key Account customers in coordination with other internal areas and is also responsible for simplification actions as a strategic axis of the company.

Previously, he spent a few years working in MARKETING as a Senior Consultant. Among his tasks are the definition, design and execution of transformation projects, the creation of action plans for fraud reduction. And other functions of support to the Management in strategic issues.

He also worked for MARKETING EMPRESAS TELEFONICA DE ESPAÑA and in TELEFONICA CHILE leading the Broadband Massification Project for the SME, Business and Professional segment.

He was responsible for the image of the Indirect Channel through the coordination of campaigns with distribution groups and associates. Product launches through the channel, as well as design, coordination and execution of marketing campaigns. Multidisciplinary team manager (together with McKinsey) in transversal projects.

He was also involved in the elaboration and analysis of reports on Direct Marketing Campaigns and forecasts for future campaigns through CRM tools. And he was a professor of Commercial Research within the Telefónica Group.

His passion is the creative world, always accompanied by his camera.

Laura Lacarra is a computer engineer specialising in Big Data, technology communicator and podcaster. During her time at Telefónica she has been involved in projects such as the Telco catalogue, BI projects and now in RadaR, Big Data for network analytics.

She has combined her professional experience generating content, giving training, organising technical events and giving presentations. Her experience in an environment with few women has led her to promote activities such as Mulleres Tech, organise events such as Women Techmakers, mentor future speakers and teach children to program in schools.

She has been a finalist in the Advocate category at the Women in IT Awards Dublin 2019, has also been a finalist for Women to Watch in the 2021 technology category and has recently been included in Forbes’ list of the 100 most creative people in business in 2022.

My name is Valérie Lubrez and I have been with Telefónica for 22 years. Throughout my career in the Marketing to the Public department, I have witnessed how we have changed the way we communicate, from telling each other everything by SMS, then MMS, to video calls on a daily basis. During all these years, technology has advanced considerably, giving us more options to connect. In my case, I use Spanish Sign Language (LSE) to communicate with my daughter who has a cochlear implant, an electronic device that helps her to improve her hearing. This experience in my private life has naturally steered me towards other projects that Telefónica has been working on for years, such as sustainability.

I really enjoy watching films in the O.V. because I think it makes it easier to enjoy the actors’ performances and the imaginary journey they offer us. I also practice hatha yoga. I was very surprised to discover that in addition to movement, there is a very dynamic type of yoga. As well as getting physically fit, it allows me to empty my mind for an hour so I can think about the “here and now” and it brings me a lot of calm.

David Giner (San Sebastian, 1967). Occasional writer and constant reader; solid chess loser; decent marathon runner; worthy gardener and healthy wine aficionado. He joined the Group in 2001, and his last three responsibilities have been in the legal areas of Telefónica Business Solutions, Telefónica Tech and Telefónica Infra. In 2021 and 2018 he was included by the English Legal 500 Magazine in the list of the 80 most recognised Spanish corporate lawyers. Before joining Telefónica Group, David was an associate and partner at the law firms Bufete Armero and Uría Menéndez.

My name is Sonia de la Cruz and I studied Tourism and Public Relations, a few years later I decided to study what I was really passionate about and started my training in graphic design. For several years my career focused on corporate communication and content departments.

In 2014 I studied a Postgraduate in Digital Postproduction with the aim of recycling myself in new editing, design and animation software. In 2019 I graduated in Screenwriting and Film Directing at the San Jorge University and my filmmaking adventure began.

In 2020 I studied a Master’s Degree in Marketing and Digital Communication. I believe that time waits for no one and I don’t want to be left behind.

Carlos Ruisánchez has a degree in economics from the Complutense University of Madrid and has completed his studies at the SBE (School of Business and Economics) in Maastricht (Holland).

He is currently Head of scouting & Dealflow at Wayra Spain, Telefónica’s open innovation hub.

Previously he worked at Fundación JME (Project manager), JME Venture Capital, Seedrocket and Tetuan valley (Program manager and community builder) at Google for startups. Carlos has also been speaker at TEDx, Ignite and Cadena Ser, among others.

I’m José Miguel Clemares, art director at Telefónica Tech.

I was born in Madrid in 1985, I have always been passionate about telling stories in audiovisual format, and it was always the path I chose, because I think that narrative is intrinsic in any project, as it is what brings us closer to people.

I studied Audiovisual Communication at the European University of Madrid, and later I did a master’s degree in Video Editing and Post-production at CICE. I started working as a Graphic Designer 15 years ago, being the last 6 years as Art director. I am passionate about design, motion graphics and interactive experiences. Complementing the skills I have gained after so many years of experience are other aspects of the profession such as video recording and editing, creative writing and photography.

Working with clients in a technological company such as Telefónica Tech has allowed me to develop my career at the forefront of new formats, researching new market solutions to converge the digital and the physical.

The point of sale and the commercial nature of my designs have always been very much taken into account in my day-to-day work and in the management of my team of designers, who, together with the engineering departments, have developed very different projects, engineering departments, we have developed very different projects to digitally activate the point of contact of well-known brands such as Bershka, Dufry, Movistar, Loewe, BBVA, Vitaldent, Loterías y Apuestas del Estado, Ibercaja, Lagoh, Nike, Generalitat de Catalunya or Cepsa.

My professional life in Telefónica began at the customer’s side, from my start as a Teleoperator in the Customer Service Centre of Moviline, Movistar and the Department of Cancellations, Collections and Billing. I led the outsourcing process to external providers, Atento, Eurocén, Digitex of Telefónica Móviles España’s customer service centres.

Subsequently, I worked as a supervisor in the Customer Service Centre, resolving queries from commercial advisors and being responsible for the specialised direct service group, attending to the company’s high-value customers. Later, together with Atento, we transferred the customer service to these platforms. Later, from the Customer Service Control area within the CRC Coordination and Support management, we worked to define and develop a customer service model and audit-evaluate the quality of the service we offer our customers. In CRM Technology and together with business intelligence tools “Verint” we implemented a project to provide these tools to our call centres.

I have also participated in several training actions in Customer Service Model, Verint, La Voz del Cliente and I have trained Universitas students in the Customer Focus programm. From Customer Experience in the D.T of Catalonia, I have participated in several projects to improve the experience that customers have with our company and to define the strategic one from the territorial scope.

I have been responsible for projects related to the improvement of the quality we offer to our customers (reduction of complaints, customer loyalty, containment and retention of customers).

In short, increasing the CSI by analysing the results obtained from our Quality department. I have led strategic projects for the Catalonia Territorial Management (Installers Plan, Dynamisation of the My Territorial Company Plan and “Fridays in Sales”, a complete programme where the participant experiences 100% of all the company’s processes, from Operations to Sales, 4 days in Stores, with specific training in Sales methodology, Telephone Channel, On-line Channel and Social Networks.

I have been part of the marketing project for the Movistar Fibra Optica product and also in the study of FTTH cancellations. Studies of root-cause reduction of complaints, increasing customer satisfaction, customer loyalty and getting customers to become fans of the company and thus achieve a very high perception of quality. My functions from the Mobile World Centre Espacio Movistar, consist of organising and promoting the mobile world capital and presenting Telefónica as a telco 3.0 Digital, promoting digital services, in addition to fixed and mobile voice, data, internet and television.

Services such as Spotify, Nubico, Data Cloud, etc… also promoting the youth segment and Fusion services with Movistar TV. The functions that I carry out in the position of Event Manager are Public Relations and event organisation, mainly for our partners, Mobile World Capital, Barcelona City Council, Generalitat de Catalunya, Ministry of Industry, Secretary of Telecommunications, Telefónica itself and its group companies and other public or private organisations that work with technology, mobility and innovation.

I am also in charge of VIP visits to the Mobile World Centre, presidents and executives of companies that want to meet the new Telefónica and defining the strategy of the space. Responsible and coordinator of the Mobile World Centre school. More than 40 free training workshops that we make available to our customers and the rest of the public on mobility, technology and innovation. www.mobileworldcentre.com

Also responsible for the dynamisation, traffic generation and customer satisfaction of the flagship in Barcelona, currently the Movistar Centre. In March 2016 I moved to Madrid to join the Responsible Business team, as Manager, in the Directorate of Corporate Ethics and Sustainability as Manager. Carrying out international coordination functions for all companies worldwide that are part of the Telefónica Group.

I also managed aspects related to Supply Chain, Talent Management and Diversity and Minors and the group’s strategy around Responsible Business. In April 2017 with the creation of Compliance TE, I am part of the Compliance team, until today.

Co-founder of the innovative ideas association 5Talks. www.5talks.org Ideas to improve the world. 5 talks, 5 speakers every 5 months at the MWCentre and subsequent debate and networking with the guest speakers.

Co-founder of the association for the recuperation of centenary barren olive trees www.apadrinaunolivo.org de Oliete, Teruel, a non-profit organisation for the recuperation of natural heritage, generating sustainable rural development and social employment, already a model for export and a “best practice” supported by Telefónica Volunteers of Fundación Telefónica.

Professor of events, protocol and Institutional Relations at the Escuela Superior de Protocolo y Relaciones Públicas de Barcelona. On 31 March 2017, due to a downsizing of the corporate structure, Telefónica, S.A. published a redundancy plan and the Corporate Ethics and Sustainability Department chose me as a candidate for redundancy, making use of the leave of absence with Telefónica Móviles España that I had in progress. Now that the same position is available again, I am applying for reinstatement.

My name is Lourdes Lázaro Morales, I am from Madrid and I am currently working in the offices of Distrito Telefónica, in Bluevia Fibra, S.L.

I am 45 years old and among the great projects of my life are, having been a mother of 2 wonderful girls and having the opportunity to develop my professional career in Telefónica for 23 years.

I consider myself a person who is approachable, organised, committed, friendly, family-oriented and very respectful of everyone around me. I love to enjoy my free time with my family, with friends, playing sports, going to the cinema, enjoying nature, reading, etc. I also enjoy taking on new challenges, meeting people and participating in the great projects that come up.

I always dreamed of becoming a flight attendant and I loved the idea of spending my life flying with Iberia airlines, Air Europa, getting to know every corner of the world, discovering new cultures and enjoying all the experiences. Maybe my plans changed completely, but I can’t complain at all about the experience of working in a company like Telefónica.

Once I had finished my higher education, my instinct told me to take the Master’s Degree in International Senior Management Secretarial Studies, Executive Assistants, which I completed with different modules and courses that gradually defined my interest in the profession I currently hold as an executive secretary at Telefónica.

Working in this company has allowed me to grow professionally and personally, getting to know different business areas and a multitude of colleagues who have helped me in this great progress of growth. Opportunities exist every day at Telefónica, but what is really interesting is knowing when and where you can take advantage of them.

One of my greatest advantages has perhaps been my eagerness to keep learning every day, to discover new opportunities and to have no barriers or fears in trying new experiences.

I am Amaya Villachica and I am currently working in the support team of ProFuturo. My tasks include monitoring the support team (incident management and attention to internal/external users) and monitoring product developments. Previously, I spent a few years training, accompanying and supporting ProFuturo implemented in Latin American and African countries, the respective data analysis and preparation of periodic reports, follow-up of the update of the versions of the QA platform (LMS) and participation in transversal work teams (Monitoring and Evaluation).

As for my training, I have studied in the USA which allows me to be bilingual and I have given lectures as a teacher in 10 editions of the Master in Food Safety.

On the more personal side, I am the mother of two daughters, nice and energetic, and I like to escape to the north of Spain.

I like to escape to the north of Spain. My hidden hobby… is everything to do with insects and playmobils.

I love to get fully involved in new challenges, to work as part of a team, to combine our skills to exceed expectations.

María is Head at the ESG Strategy and Reporting Department at Telefónica. In this position she is, among other things, responsible for the effective implementation of internal control over sustainability reporting.

Previously, she worked at PwC as sustainability and climate change consultant and, formerly, as a financial auditor at the same firm. She studied Business Administration and Management at ICADE (E-2) and did a master’s degree at CUNEF in finance and accounting.