Sonia de la Cruz

Passionate about telling stories that connect and motivate, I work in corporate communications at Telefónica, focusing on the audiovisual sector. My goal is always to go beyond the conventional, creating content that not only informs but also inspires and transforms.

With a solid foundation in audiovisual direction/production, post-production, and design, I have honed my technical skills to deliver exceptional quality in every project. However, my desire to always stay at the forefront led me to train in digital marketing, ensuring that my strategies are both creative and effective in today’s digital landscape.

My career has been a journey of constant learning and evolution. From creating impactful audiovisual materials to implementing innovative communication strategies, I always strive to add a unique and personal touch to everything I do. I am convinced that internal communication is the lifeblood of an organization, and that is why I am dedicated to bringing it to life with every story I tell. At Telefónica, I work with multidisciplinary teams to develop campaigns and content that reinforce our corporate culture and strengthen the connection among our employees. I firmly believe in the power of well-told stories to create a lasting and meaningful impact.