I am Javier Ferreiro, Telecommunications Engineer by the UPM who has developed most of his professional career in the Telefónica group.

I have more than 15 years of experience in activities such as Innovation and Management of transversal projects; specializing in recent years in Digital Transformation, process automation and data analysis for obtaining insights.

As an evangelist of Digital Transformation and specifically of the use of Low Code / Zero Code tools, I collaborate in the Spanish blog anyonecanautomate.com, which with just 4 years of life has more than 125,000 visits; and with the team of internal teachers in the development of training material in various tools of the Microsoft Power Platform (Power Automate, Power Apps). Occasional speaker on Microsoft’s enterprise solutions circuit; where I am fortunate to have been recognised on several occasions as a leading member of their global RPA solutions community.

I am a person firmly convinced of the need to accelerate the transformation of our culture and processes, simplifying and digitising them, eliminating silos and inefficiencies, consolidating the data culture.

I have a high analytical capacity, accredited throughout my professional career in different benchmarking, both technological (location technologies, prepaid RFQ Latam, strengths and weaknesses of voiceXML, IPv6 deployment strategies in mobile operators) and competitive and market (prospects for advertising in the basic voice service; opportunities and risks in the process of universalisation of the RCSe service). I have also participated in highly complex projects, including the design and deployment of the first VoIP trunking solution in the Telefónica Móviles – Empresas environment; the deployment of VoLTE service or mobile payment services and their APIfication.

E2E vision of projects, technical expertise, analysis and communication skills are my main strengths when it comes to organising, identifying synergies and driving Digital Transformation, applying a data-driven strategy to improve manual and inefficient processes.

My main achievements in this area include introducing digitalisation in the management of the Android smartphone certification process with zero budget thanks to the intensive use of Low Code / Zero Code tools that are part of our Office 365 licence (Power Automate -Desktop and Cloud-, Power BI, Sharepoint, Teams, Forms, Adaptive Cards); and the digitalisation of the digital onboarding process of the students we train in these same Low Code / Zero Code tools; implementing a more efficient working model adapted to the expectations of the different actors involved. With the help of agile methodologies and a clear and transparent communication policy as key factors for the success of these initiatives, we have designed and deployed process automation solutions -RPA-, open, extensible, scalable and in continuous evolution. The new digital processes orchestrate and consolidate the collection of information, guarantee data quality and transparency, and integrate workflows with suppliers, partners and internal clients; or students and teachers.

I am an expert in 5G pilots and innovation at Telefónica Spain, Telecommunications Engineer and MBA from the Polytechnic University of Madrid.

I started my career at CERN (Nuclear Research Institute) in Geneva, where I spent just over a year and I joined Telefónica Móviles España in 1996, and have always been involved in Service Development and Innovation.

I have worked in all mobile telephony technologies: 1G, 2G, 3G, 4G, …5G. I have been in Telefónica Móviles España, then a few years in the Corporation that was created to manage the multi-million 3G licences that we bought for Italy, UK and Germany when the technology was so immature, and then back to Telefónica España, where a few years later we would merge with the fixed line.

Compliance specialist and lawyer. Voracious reader and full-time pilgrim.

I joined Telefónica Móviles when digital mobile telephony was still the young promise that was beginning to gallop and, until recently, analogue telephony had been the established one….. I have seen technologies, products and services, even advertising, parade by. The landscape passes quickly through the window at Telefónica.

Although the present is always fast-paced, this succession of “current events” that follow one after the other, that pass quickly, is a feature of “the house” and I have discovered it as a value, something that is not experienced everywhere. During the time that Telefónica and I have spent together since I started, I have gone through a number of areas, functions, competencies, realities, personal groups, situations and so on. That experience is privileged didactic.

I started working at Telefónica in 2001 through a scholarship and my assessment is very good professionally and excellent personally.

I have had many colleagues and managers, with whom I have shared all kinds of situations, and they have helped me to become the professional I am today.

Javier Arronte, born in Madrid but with northern blood, has an extensive background in the technology sector. After several years working in startups such as Cabify or minube, he decided to found his own sustainable fashion company with two partners.

He has worked for years as a digital marketing teacher and, more recently, helping companies to grow at the Spanish agency Product Hackers. Since 2022, Javier is part of our team at Movistar Plus+, focused on experimenting with users on our interface.

I come from a village in the north-east of Jaén (Villacarrillo), and from a time when parents deprived themselves of whims to be able to send their children to university.

I studied Physical Sciences at a time when, when you told people, they would reply: “Physics? Ah, Chemistry! What’s the point of that?  When I started working, about to join an armaments company, the opportunity arose to work as an intern in a subsidiary of Telefónica (Telefónica Sistemas) and my conscience made me choose it. During that time, a competitive examination was held to join Telefónica, which I managed to pass. My first assignment was in León, in Planning and Coordination of Installations, and after a little over a year there, the opportunity arose to move closer to my homeland, although not in my own province, but in the province next door: Córdoba, where I have lived for more than thirty-four years, and always working in Demand Forecasting; at first analysing time series, and in recent years working with Geographic Information Systems. I have been lucky enough to work with people from whom I have learned a lot.

Journalist. In recent years I have had the opportunity to work in the different areas that make up communication in order to obtain the most complete vision possible of the sector. Thanks to this, I have acquired the necessary knowledge to develop offline and online communication actions.

I love to keep up to date with new developments in communication and evaluate their incorporation into projects.

I joined in 2012 as an intern, and I have been working in the Telefónica Group for 11 years now. During this time I have worked for different companies in the Group and in different roles.

Although at first glance it may seem that everything is the same as it was 10 years ago, this is not the case at all. Telefónica has grown and I have grown with it, and vice versa.

They have been enriching years both personally and professionally, and I suspect that the years ahead will be just as exciting, if not more so.

In 2023 I have been with the company for 10 years, at the time of my recruitment we were going through difficult family moments with a 6 month old baby at home and doing everything to get ahead, when they gave me the news I felt that they threw me a lifeline and took me to safe harbour, because it was a dream to join a company of such prestige at national and international level, I felt the perfect opportunity to make a career, although the beginning was not easy because of the size of the challenge that was presented to me today I feel very happy and proud of the road I have travelled.

I have worked in different areas of the company and from all of them I keep what I have learned, with the positive things of all the people I have worked with. Currently I am with a wonderful team that pushes you to do things at a very high level of excellence, but at the same time we are empathetic, supportive and above all good people who support each other in the good times and in the somewhat more complicated moments.

María Pilar has extensive experience in sales throughout her professional career, both in industrial sectors, in distribution networks and in the franchise and telecommunications sector. She is used to management by objectives.

She is a specialist in distribution networks, retail and profitability analysis of any investment project and implementation of strategic plans for the achievement of objectives.

I started at Telefónica 12 years ago, when I took my first position as Commercial Innovation Manager in my native Venezuela. Since then, Telefónica has given me the opportunity to grow and learn constantly. I went on to become Consumer and Loyalty Manager, then Vice President of Strategic Planning and then Vice President of Marketing in the Venezuelan operation.

Then came an even bigger challenge; leading Telefónica Guatemala and coordinating our exit from the Central American market, as part of our strategy to reduce assets on that side of the planet. That was when I arrived in Ecuador, where I first held the position of Commercial Vice-President and, since 2020, I am the CEO of the operation in this country.

As I said, what I value most is the constant learning I have had as a person and professional. Learning from different fronts in the company and also the pleasant opportunity to get to know other realities, such as my stay in Central America and now in this beautiful country that is Ecuador. At Telefónica you never, ever get bored. There are always challenges, victories, falls, crises, but you always find yourself with such capable colleagues that it is incredible the satisfaction you get from turning all those “problems” into great opportunities and achievements, both for the Company and for the societies we serve.

Gonzalo Abalo is Head of Business Analysis & Processes in the Global Devices Unit of CDO Telefónica Digital since 2013. He is responsible for strategic oversight, procurement, supplier management and business analysis. Previously he was at Telefónica International coordinating the design and development of different operations projects for the entire Latin America region.

Winner in the V edition in 2020 of the Sustainable Innovation Initiative with the project “Zero Emissions Devices”, a solution that allows customers to offset the carbon footprint generated by the purchase of their smartphone with blockchain technology.

Gonzalo holds a degree in Industrial Engineering from the University of Vigo and an MBA in Managing the Digital Telco from the Polytechnic University of Catalonia.

When he is not running a marathon or preparing for a triathlon, he likes to dedicate time to his other great passion which is music. He also volunteers his time to teach AI & Big Data classes at Fundación Telefónica.

My name is Javier Vizcaíno, I have been working at Telefónica for more than 24 years, half of them as an executive of the company.

I have had responsibility in almost all sectors and segments of B2B.

I spent a few years at Telefónica Data where I learned a lot by working with Public Administrations.

I was responsible for companies in the Central Territory, in exciting sectors such as Industry, Services and Retail. For the last four years I have been director of SMEs at national level. I believe that my management is characterised by rethinking the “status quo” and TRANSFORMATION in capital letters. I love Telefónica.

I joined the Telefónica family on February 14, 2000 in the now defunct Telefónica Data, coincidentally, that same year my father took early retirement from Telefonica de España, so I continued the saga of the family telephony, which I have always been very proud of.

The assessment could not be more positive, Telefónica has helped me to grow both personally and professionally, I have always been in departments related to the deployment of the network, being part of the evolution of technology and surrounded by great professionals from whom you never stop learning.

Computer scientist who likes talking to people more than to machines. 13 years surfing projects in Telefónica I+D, 10 years working in Telefónica Spain in the B2B and B2C world, learning new things in every jump.

In my spare time I hallucinate about innovation, especially the potential of Artificial Intelligence without forgetting that not everything goes. I like to connect ideas, projects and people. I prefer the creativity of a blank sheet of paper to Excel, why deny it.

I have been working at Telefónica for most of my working life, since 1989. I have lived through all the company’s logos, except for the first one, that of the C.T.N.E. At that time you entered by exam and I remember that I was studying IT and I passed the exam to become an IT Assistant, entering in Technical Assistance, in what used to be called the UGIS (Integrated Service Management Unit).

I have experienced all kinds of jobs up close, from those that were done on the street, through the more technical ones, the sales network, to the planning and business areas.

The work has evolved a lot, I still remember fellow mechanics, splicers, switchboard operators, assigners, dispatchers, operators… how they used to draw a giant plan where all the distribution boxes were drawn by zones, all the wiring reached the distributor and the telephone numbers that the assigner assigned to each subscriber were written down in pencil, a whole world. In the commercial area, there were huge rotating organisers with an infinite number of tabs where each customer’s contract was kept on paper. Imagine the volume! Nothing like today.

Then I went to Commercial Distribution, what today are the Stores, and from there I became part of the Secretarial team. Another fascinating stage that led me to my current position in Digital Channels, where I continue to witness the transformation of Telefónica in this technological revolution that I have been fortunate enough to witness and participate in, because I love technology, seeing how things are transformed, processes, learning and sharing knowledge.

Mara Gomez is a lawyer specialized in digital law and data protection. She is Head of Corporate Regulation in Telefonica S.A and Vice-Chair of the Digital & Economy Sustainability group of ETNO.

Computer scientist by training and technology geek by vocation 😊

Since 2012 in the orbit of Telefonica in different companies of the group and since 2021 I am in the management of Cloud Services Technology of Telefonica Tech, where I perform the technical development of different services of the TCCT catalogue in technologies such as Openshift (Red Hat Kubernetes) and OCI (Oracle Public Cloud).

In 2017 I took the Postgraduate Course in Bitcoin and Blockchain at the European University of Madrid, which allowed me to acquire the necessary knowledge to get started in this exciting technology which has not ceased to surprise me until now.

My story with Telefónica began in 2016 when I worked at the Fundación Universidad Empresa and supported the People teams with employer branding campaigns to attract young talent through the Talentum internship programme.

My assessment of Telefónica is quite positive, I feel really proud to be part of a company that incorporates sustainability criteria into its business strategy.

I work at Telefónica Ecuador as Head of O&M Processes and Management Platforms and I am barely 1.20 metres tall.

I have spent my life between operating rooms and medical appointments, but always accompanied by my passion for technology, this same passion has helped me to achieve one of my biggest dreams, to be part of the Telefónica family.

Today, as I continue to make my dream come true, I am working in this great company.