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Luis Benatuil

Luis Benatuil

CEO at Telefónica Ecuador

I started at Telefónica 12 years ago, when I took my first position as Commercial Innovation Manager in my native Venezuela. Since then, Telefónica has given me the opportunity to grow and learn constantly. I went on to become Consumer and Loyalty Manager, then Vice President of Strategic Planning and then Vice President of Marketing in the Venezuelan operation.

Then came an even bigger challenge; leading Telefónica Guatemala and coordinating our exit from the Central American market, as part of our strategy to reduce assets on that side of the planet. That was when I arrived in Ecuador, where I first held the position of Commercial Vice-President and, since 2020, I am the CEO of the operation in this country.

As I said, what I value most is the constant learning I have had as a person and professional. Learning from different fronts in the company and also the pleasant opportunity to get to know other realities, such as my stay in Central America and now in this beautiful country that is Ecuador. At Telefónica you never, ever get bored. There are always challenges, victories, falls, crises, but you always find yourself with such capable colleagues that it is incredible the satisfaction you get from turning all those “problems” into great opportunities and achievements, both for the Company and for the societies we serve.


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