Kenia Aranda González is a Technical Specialist in Identity and Access Management at Telefónica Cybersecurity & Cloud Tech since 2022. She will soon complete her degree in Physics at the International University of La Rioja. Although his academic background is far from cybersecurity, he has found his passion in Identity Management.

He joined Telefónica thanks to the Talentum scholarships, a programme that promotes Young Talent within the company. Thanks to this opportunity, he has been able to specialise in the field of Cybersecurity. He is now an essential part of the development and growth of the GDI team, from the creation of new services to offer customers to the technical deployment of Identity Management solutions.

My name is Yanina Sarmiento, I am Argentinean from the city of Buenos Aires and I have been living in Spain for 21 years. I have a degree in Tourism, I studied at the University of Deusto (Bilbao – Vizcaya) and the University of Nebrija (Madrid). I currently work as a secretary for the Pre-Sales and B2B Customer Provisioning Department and Telefónica Educación Digital.

In my spare time, I dedicate my time to football with the Movistar Women’s Team and I also sing. My stage name is YAS and my Rock Band is called YAS XXI, we have recently released our second single “Rock En Las Venas”, you can listen to it on all digital playback platforms.

My name is Pedro Javier Torresano Dueñas, I am a consultant in the ORTI Decision Support Management. I was born in Madrid in 1973. I studied Economics at the Carlos III University of Madrid. I developed my first years of my professional career in banking until I had the opportunity to join Telefónica, since then, I have always been working in finance areas.

I am married with a son and in my free time I dedicate myself to music where I develop my other “personal side” with some albums behind me and many hours of concerts.

I am telefónica. In May 2024 I will have been with this company for 25 years, which I consider a privilege. Telefónica has meant a world of opportunities, in various Group companies and areas related to communication: forums and conferences; strategic, external and internal communication…

The most local communication I experienced in Vigo years ago, as head of External Communication for Telefónica de Galicia and Asturias. In the more international stage, I coordinated internal communication in the European countries where we were present at the time (United Kingdom, Ireland, Germany, Czech Republic and Slovakia) and I was part of the Telefónica Germany communication team for a year.

I really like the field of communication and everything to do with personal development. I have been trained in coaching and enjoyed being a facilitator in the Leading Self programme at Telefónica’s corporate university. Currently, I am involved in communication at Fundación Telefónica (which I love) and I am happy to collaborate in the communication of the big milestone of 2024: Telefónica’s centenary!

I am interested in the media because it is a window to contact, understand and offer a solution for people. I studied Audiovisual Communication and a master’s degree in Marketing Management. Now I am learning in the CDO team at Telefónica Digital Innovation.

As Manager Analytical Insights Center in Data Analytics & Artificial Intelligence department, my vision is to empower decision makers across Telefónica Germany to make independent, data-driven decisions using our tools and platforms.

Founder, Diversity Community TelefónicaConnects @TEF Germany With the community TelefónicaConnects, I am committed to improve diversity and gender equality in our company.

I’m Aylin Karabulut, a passionate Senior Diversity, Equity, and Inclusion (DE&I) Manager at Telefónica Germany. I strongly believe that DE&I isn’t just the right thing to do, but a strategic cornerstone for unlocking unmatched innovation and achieving sustained business success.

In my role as a Senior DE&I Manager, I spearhead initiatives that break down barriers, creating a workplace where every individual feels valued and empowered. By strategically integrating diversity into the organization, we are embracing its transformative power in fueling innovation and driving tangible business success.

Together, we are rewriting the narrative, making a lasting difference by fostering a culture where diversity isn’t just embraced – it’s celebrated for the incredible impact it brings. Let’s work together to build a more diverse, equitable and inclusive future of connectivity!

Patricia is a telecommunications engineer from the Universidad Politécnica of Madrid. She currently works as radio network optimization engineer in the Telefónica Spain mobile access area. Previously, she has been studying and working in different sectors, always related to the technological field (cloud, telemedicine, automation…).

She participates as a contributing author on different technology blogs and collaborates in several programs focused on the commitment and education of women in the technological world, such as the Stem Talent Girl program, or the non-profit association Girls in Tech Spain, where he held the position of Partnerships Manager for several years.

Her hobbies include traveling, technology and, above all, continuing to learn in her daily life.

I am passionate about technology. For the last few years, I have focused my professional career on Public Clouds, and Cloud services such as M365. I am a certified Microsoft Azure and Google Cloud Platform architect, and currently lead the Public Clouds team at Telefónica Tech.

I have been working at Telefónica Brasil / Vivo for 17 years. I started my career as a salesperson in one of our shops, worked my way up in B2C and, a little over a year ago, I changed area to become Senior Manager of Digital Services for the Public Sector (B2B). 

During this time I have participated in some of the company’s programmes, such as Mentoring for Startups (Wayra), BlackBlet certification (Lean 6 Sigma) and fostering Open Innovation (Shapers). 

Studying has always been part of my life, I graduated in two faculties (Physical Education and Business Administration and Management) and did three postgraduate degrees in: Strategic Management, Innovation and Entrepreneurship and Corporate Finance. 

My hobbies are sport and writing, and www.euceo.com.br is the place where I practice this activity and keep a little of what I learn every day. 

Today I dedicate myself even more to my family, as in addition to my 2 year old son, my wife is pregnant with Maria, who will be born very soon. 

My name is Jessica Wedel and I have been working in the telecommunications sector since my apprenticeship. After eleven years in retail, I decided to switch to Customer Service and Sales. For several years, I focused on solution-oriented customer satisfaction and sales in CSS. Was awarded Top Performer in 2022 for the year 2021. Since Telefonica offers so many opportunities to change, I use my interest in growth in my job. 

In 2022, I completed further training in the junior staff development program at CSS. Since the summer of 2023, I have been working on a job rotation that gives me practical experience in various areas of the HR department. 

My job rotation is over since April 2024 and since May 2024 I am employed at the Rostock site as a process implementer my responsibilities are :Crew Lead Ignite Rostock, Recruiting, Location communication, event planning, Public Relations, Project work with the Telefónica companies.

My name is Nicole Prüße and I studied a Master’s Degree in Pedagogic and Work & Organizational Psychology. I have been working at Telefónica Germany in the context of Sales & Marketing, Learning and Development, Talentmanagement, Employee Relations and Engagement and Organization Performance. 

I deal with the question of what enables and strengthens people and organizations to achieve performance and be engaged. The topic of performance in the sense of accomplishment is one important pillar in the area of Positive Psychology for well-being. People feel self-efficacious when they can utilize their strengths and achieve their goals. A “mindset of tomorrow” is beneficial for this. 

Over the years I have deepened my development as a Systemic Business Coach, Trainer and Practitioner of Positive Psychology. 

 I’m passionate about unleashing peoples` strength and how to use the opportunities of communication and Positive Psychology to let people, society and organizations thrive. 

Florian studied electrical engineering and information technology at Technical University Munich and completed his Diploma in Intelligent Building Systems at the University of Sussex in Brighton, UK in 1998.

He started working in the Telecommunications industry in October 1998,  when VIAG Interkom launched itself as the fourth network provider in Germany. During the company’s start-up phase, Florian joined as a trainee and then took over the roles of Systems Analyst, Business Analyst and Project Manager in Customer Sales and Management. He worked on the launch of a key project of new highly configurable Customer Correspondence application – CoreX. 

In 2002, o2 Telefónica was rebranded and Florian started his Management career as Group Lead. For the past 20 years, he has been working in different areas with a focus on Software Development and Operations. He has led seven different teams. By 2009, Florian was one of the agile pace-setters in his role as IT Change Agent and pushed further innovation and new working approaches. He introduced the budget Operating model, successfully managed the change of course initiative after Galileo programme and led the stabilisation for the company’s most enterprise critical application SalCus and finally optimised it to a fully reliable system with the highest customer satisfaction over a period of 10 years.

In 2017, Florian initiated the Technology Innovation Day (TID) within Telefónica Germany’s Technology unit for exchange of digital knowledge, best practises, innovation and market trends. Over the last five years, 40 TIDs with about 90 sessions and over 130 speakers, including a robot race hackathon, have been organised together with internal experts, Wayra and our strategic partners.

Today, Florian and his team are responsible for the introduction, development, maintenance and operation of new central Cloud Native Product Catalogues which are part of the internal business and IT landscape transformation programme.

Florian is an experienced IT Manager, skilled in Business Processes, Service Delivery, Team Leadership, Coaching, Project and Vendor Management in multicultural business environments. He is a strong socialiser and interface manager, continuously looking for improvements and innovation. As a Leader, he believed in people-focused management who likes to drive transformation, team development and growth.

José Antonio holds a degree in Business Administration and Management and a degree in Market Research and Techniques. He joined Telefónica in 2012. Throughout this time he has developed different functions in the areas of Presential Channel, Trade Marketing and, since 2017, Large Customer Billing.

José Antonio combines his professional work at Telefónica with his passion for literature. He has published two novels, Terral (2019), and ‘Senderos Tras la niebla’ (2021), the latter winning the BMB award for best crime novel.

His new work, ‘Bajo la cascada gris’ (Algaida, GRUPO ANAYA), a thriller set in the city of Granada, was published in 2024.

Business driven. Technology passionate. Optimist & enthusiastic team builder. With more than 10 years of experience in Telco & ICT sector.

I joined Telefónica España in 1999, and I have developed my professional career in the field of HR, in areas such as Organisation, Training, Development, Recruitment and Executive Talent, a career that has given me a transversal and complete vision of this function.

I started as an intern in the Training area and a long time later, with more grey hair and more kilos, I have returned to this activity that I respect and love so much.

With more than 30 years of experience in the IT sector and a strong focus on Telefónica, I am an Enterprise Key Sales Manager specialising in strategic accounts and sales team leadership. My profile stands out for my 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 𝗲𝗻 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝗰𝗶𝗼́𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹, 𝗖𝗶𝗯𝗲𝗿𝘀𝗲𝗴𝘂𝗿𝗶𝗱𝗮𝗱 𝗲 𝗜𝗻𝘁𝗲𝗹𝗶𝗴𝗲𝗻𝗰𝗶𝗮 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹, backed by more than 20 years as Head of Sales. My current mission is to lead the dialogue with strategic clients, drive digital transformation and develop strategies to generate new revenues and improve the operational efficiency of companies.

I stand out for establishing lines of action with strategic partners, identifying internal and external improvements, and boosting the team’s performance. My commitment to excellence is reflected in my training, which includes a 𝗠𝗮́𝘀𝘁𝗲𝗿 𝗲𝗻 𝗦𝗲𝗴𝘂𝗿𝗶𝗱𝗮𝗱 𝗦𝗲𝗴𝘂𝗿𝗶𝗱𝗮𝗱 𝗱𝗲 𝗹𝗮𝘀 𝗧𝗜𝗖, 𝘂𝗻 𝗠𝗮́𝘀𝘁𝗲𝗿 𝗲𝗻 𝗗𝗶𝗿𝗲𝗰𝗰𝗶𝗼́𝗻 𝗱𝗲 𝗦𝗶𝘀𝘁𝗲𝗺𝗮𝘀, 𝘂𝗻 𝗠𝗕𝗔 𝘆 𝘂𝗻𝗮 𝗜𝗻𝗴𝗲𝗻𝗶𝗲𝗿í𝗮 𝗧𝗲́𝗰𝗻𝗶𝗰𝗮 𝗲𝗻 𝗜𝗻𝗳𝗼𝗿𝗺𝗮́𝘁𝗶𝗰𝗮. Currently, 𝗰𝘂𝗿𝘀𝗼 𝘂𝗻 𝗠𝗮́𝘀𝘁𝗲𝗿 𝗲𝗻 𝗜𝗔 𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝗰𝗶𝗼́𝗻.

My commitment to training has led me to be 𝗣𝗿𝗼𝗳𝗲𝘀𝗼𝗿 𝗖𝗼𝗹𝗮𝗯𝗼𝗿𝗮𝗱𝗼𝗿 𝗲𝗻 𝗧𝗲𝗹𝗲𝗳𝗼́𝗻𝗶𝗰𝗮 𝘆 in the past as 𝗣𝗿𝗼𝗳𝗲𝘀𝗼𝗿 𝗲𝗻 𝗘𝗦𝗘𝗥𝗣 𝗦𝗰𝗵𝗼𝗼𝗹 𝗼𝗳 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀, covering areas such as general management, strategic planning, marketing and business management in its Master’s programme.

I summarise my background as a 𝗽𝗿𝗼𝗳𝗲𝘀𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗺𝗽𝗿𝗼𝗺𝗲𝘁𝗶𝗱𝗼 𝗰𝗼𝗻 𝗹𝗮 𝗶𝗻𝗻𝗼𝘃𝗮𝗰𝗶𝗼́𝗻 𝘆 𝗱𝗲𝘀𝗮𝗿𝗿𝗼𝗹𝗹𝗼 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗼, excelling in 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝗰𝗶𝗼́𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹, 𝗖𝗶𝗯𝗲𝗿𝘀𝗲𝗴𝘂𝗿𝗶𝗱𝗮𝗱, 𝗖𝗹𝗼𝘂𝗱 𝗲 𝗜𝗻𝘁𝗲𝗹𝗶𝗴𝗲𝗻𝗰𝗶𝗮 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹. My ability to lead teams, build strategic relationships and generate results positions me as a leader and I am excited to contribute to business success through the effective application of technology.

Hello! My name is Cristina Ceballos and I am in Architecture and IT Technology Management with technical projects, I love being part of the Internal Teacher collective and within Telefónica I am also working on a personal project of Positive Discipline in WorkPlace to improve family coexistence by promoting relationships of mutual respect and responsibility.

Passionate about knowledge and learning. In my free time I like to read and enjoy nature, swimming in open water and in the pool. I consider myself loyal to my friends and faithful to my principles. 

My academic background: Master and postgraduate in Coaching and Personal Leadership by the University of Barcelona, Master in Personal Development and Leadership by the University of Barcelona. Coach by ICF (International Coaching Federation), Master in NLP (Neurolinguistic Programming) and Integral Coaching. Diploma in Library Science and Documentation from the University of Barcelona. 

I started my professional career in TdE in 1988 as a breakdown mechanic in Operations. In 2002 I changed category to Network and Services Manager. In 2013 I moved to the area of Human Resources – Training (currently People) where I have combined the training management of different businesses and the task of Business Partner. 

Since the year 2000 I have combined my activity with the development of my vocation: trainer, coach and trainer of trainers. I create and teach contents based on personal self-knowledge, stress management, communication and leadership skills. 

I enjoy being close to people and growing with them, creating trusting spaces where people can learn easily. 

I am a highly versatile journalist in the field of communication and marketing, with a focus on creating engaging content. Currently, I am part of the Product Marketing team at Telefónica Innovación Digital (TID).