Madrid, 19 de November.- Telefónica & Rafa Nadal today launched an online competition that will run to December 14th on popular social network platforms as well as a dedicated competition website. The campaign seeks to find the Spanish tennis player’s most obsessive and imaginative super fans. Five lucky winners will get the chance to accompany Nadal on an exclusive trip to the Buenos Aires tournament in February 2015
To enter contestants are encouraged to post the most original and creative updates, photos or videos from their Twitter, Instagram or Facebook profiles using the hashtag #MovistarFanNadal. There is also a dedicated Facebook page ‘Vive Telefónica’ where fans can post evidence of their true adoration.
The competition goes live today and has the joint backing of Telefónica and Rafa Nadal himself, a Brand Ambassador since last June.
All content uploaded using this hashtag will be monitored on hosted web platform and dedicated site www.movistarfannadal.com from where content can be viewed and socialised. The page will also keep a track of rankings. The jury comprises representatives from Rafa Nadal’s camp and Telefónica.
This initiative was unveiled through a teaser campaign consisting of three videos featuring Nadal and people close to tennis shared through Rafa Nadal and ‘Vive Telefónica’ channels.
Dedicated competition website: www.movistarfannadal.com
Facebook” Vive Telefónica”: https://www.facebook.com/ViveTelefonica