“Telefónica has made the world smaller and more accessible,” María Lozano

Meet María Lozano, consultant at Telefónica. Discover her professional career and personal vision of the company.

Meet María Lozano, consultant at Telefónica.
María Lozano

María Lozano

Reading time: 3 min

How long have you been with Telefónica and what is your assessment of your time here?  

I started working with Telefónica in 1996, my first job was advising future shareholders during the takeover bid that privatised a large part of Telefónica, which was still state-owned. Afterwards, I held various jobs in one of the group’s companies until I joined the staff in August 1999.  

 The now called Canal Telefónico was my first destination, a now defunct Moviline was starting up and Movistar was beginning to take shape. We were a very young staff, eager to take on the world, to grow and develop in a company that offered many opportunities, to contribute value to the company, to TELEFONICA, in capital letters, the great TELEFONICA. There I had the opportunity to work in several areas, and develop several projects that still exist today, when I hear about them I get a smile on my face, I feel proud that the years have passed and that what we did so well is still standing.   

After several years in various positions in which I learned a lot, I took the step of changing to the Presential Channel, to take care of some of the multiple services we provided to the points of sale, I remember that time as one of the best in Telefónica, the team and the project we worked on was very interesting and rewarding, the company was growing, our sales network was getting bigger and bigger and we needed the human support and the experience that the whole team was providing.   

 After a few years, I made another change, this time to the Online Channel, at that time the web was born as a sales channel, there was a lot of work to do, the first years I dedicated myself to the business, as responsible for some products and services on the web, a very dynamic job and with which I had the opportunity to meet many colleagues from other units from which I learned a lot.   

 I went on to dedicate myself to people, a position that I currently hold, as Advisory Support to the Digital Channels management. This position allows me to get to know the team more closely, in a more human and personal way, to help them carry out their functions in a more agile and simpler way.   

Is there any project at Telefónica that you are particularly satisfied with or proud of?  

At the time when we had greater capillarity with our sales outlets throughout the country, a project was deployed that would transform customer service. Participating in that project, contributing ideas, building and contributing to the growth of the satisfaction of our greatest asset (our customers) was very gratifying.   

What do you think Telefónica has contributed to society?   

Telefónica has made the world smaller and more accessible, bringing people closer together, universalising sectors that were previously only available to a few.  

Where do you see Telefónica in the future?  

The Telefónica of today is so different from the Telefónica of 25 years ago and so different from the Telefónica of 100 years ago, that I am sure it will continue to evolve, being an important axis of transformation in technology, communications and society.  

Could you live without a mobile phone?   

Honestly no, the mobile phone is much more than a phone, it keeps us connected and has changed the way we access the world.  

 Help us solve one of humanity’s great enigmas: the potato omelette… With onion or without onion?   

Without onion, adding onion is version 2.0, but not the original.  

Nominate another colleague to appear in this section

Gemma Navarro and Eloy González. 

In #Thespanishomelettething tag section we interview Telefónica’s employees on a variety of topics, while trying to solve one of humanity’s greatest dilemmas.

The Spanish omelette ranking







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* This interview is aimed at Telefónica’s employees


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