“Telefónica must continue to lead the Spanish market”, Sergio Lax

Meet Sergio Lax, Project Manager Marketing B2C Value Proposition. Discover his professional career and personal vision.

Meet Sergio Lax, Project Manager Marketing B2C Value Proposition. Discover his professional career and personal vision.

Sergio Lax Follow

Reading time: 2 min

How long have you been at Telefónica and what is your assessment of your time here?

In my 11 years at Telefónica I consider that there has been a great evolution since I started as a Talentum intern in the Social Networks area, from the Online Channel for 7 years, to B2C Marketing where I have been for almost 4 years. At the beginning you have to absorb the knowledge and know-how of your colleagues who have been in the company for longer and do things right from the beginning, realising the value and importance you bring from the moment you are “telefónico”.

Is there any project at Telefónica that you feel particularly satisfied with or proud of?

In Movistar Spain’s social networks, I participated in many events, presentations, networking, such as the agreement with Disney, the international strategy for Movistar Plus+ series produced in-house, the presentation of the last year of Movistar Yamaha, etc. Many publications on Twitter, on the old blog MásQueNegocios de Movistar Autónomos y Emprendedores, which were a success. And being able to provide clients with solutions by assisting them on social networks for 7 years, all of this is very satisfying.

Now in Marketing, although I have been there for almost 4 years, I am still learning from all my colleagues, and as a product/project manager, in the Contract Summaries project since 2020, I realise the importance of each staff member, in terms of the legal and commercial relationship between Telefónica, Movistar and each of the customers.

What do you think Telefónica has contributed to society?

100 years is a long time. It is an international company with a presence in America and Europe, a pioneer and innovator that has brought incalculable value to employees, companies and customers alike. Not only in terms of service, attention and social responsibility, thanks to its Foundation.

Where do you see Telefónica in the future?

It must continue to lead the Spanish market and face new challenges in many sectors, not only in telecommunications, but also in industry, such as technology, security, B2B, marketing, communication and education. Employees in the technology field will have to be trained and develop communication and sales skills, and people in the marketing, business and legal fields will also have to learn and develop in the technology field.

Could you live without a mobile phone?

It would be a great challenge without a doubt, I could first try it for a few hours, and then for a few days. Of course, on holidays I try to disconnect as much as possible to come back full of energy.

Help us solve one of humanity’s great enigmas: the potato omelette… With or without onion?

I always eat the omelette with onions, although if it’s without onions I’ll eat it too. PEACE, LOVE and RESPECT #concebollistas vs #sincebollistas always.

Nominate other colleagues to appear in this section.

I nominate Ángel Martínez Solano, Javier Rascón, Diego Luengo and José Luis Medinilla.

In #Thespanishomelettething tag section we interview Telefónica’s employees on a variety of topics, while trying to solve one of humanity’s greatest dilemmas.

The Spanish omelette ranking

66%

WithOnionists

18%

WithoutOnionists

16%

OtherOnionists


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