- Both in organisational matters and in customer relations, digital transformation means moving forward and gaining in efficiency and productivity.
Digital transformation refers to the integration of technology in all areas of organisations or companies in order to, in essence, change the way they operate, gaining in efficiency and providing greater value to customers, if they have any.
Although the process of digital transformation is similar to digitisation—and the two terms are sometimes used interchangeably—they are not strictly the same thing: digitisation is the digital conversion of physical assets, while digital transformation is a much more profound change that brings a number of advantages. Let’s take a look at what they are.
Benefits of digital transformation
The advantages of this process mean that organisations or companies that undertake it can be more competitive and have an advantage over those that do not. Let’s take a look at some of these benefits.
Decision-making
Having real-time information is a major competitive advantage over those who do not have this up-to-date knowledge.
This accumulation of information, combined with advanced data analysis capabilities, means that decisions can be made in a more accurate and specific manner.
In this way, both strategies and resources can be optimised, resulting in savings in terms of both finances and resource management.
Expansion possibilities
It may seem obvious, but the digital world, unlike the physical world, has no geographical barriers.
Therefore, the ability of digital transformation to cross these borders makes it feasible to reach markets that would otherwise be completely unviable.
Innovation in development
The evolution from static models to more dynamic ones as a result of digital transformation has a number of characteristics, one of the most notable being innovation.
This is because procedures and even business models are necessarily transformed.
On this path of digital transformation, continuous innovation becomes not only a necessity to adapt to the times but can also become a competitive advantage by forcing companies to stay up to date with different technological advances, which can become a differentiating factor.
Greater efficiency and productivity
Although we have already mentioned this in some of the previous sections, this is one of the great benefits offered by digital transformation.
Having the ability to automate certain tasks is an advantage in itself, as it frees up workloads and, with that, more time is available to undertake other tasks.
Improved customer experience
Providing personalised and rapid customer service helps customers (or potential customers) feel closer to the company, which usually leads to higher satisfaction and loyalty rates and, in many cases, can result in an increase in sales of the goods or services offered.
Another advantageous feature of customer service linked to digital transformation is the omnichannel approach offered to customers, resulting in the benefits already mentioned in the previous paragraph.
Greater and better collaboration within organisations or companies
Although we have been analysing the benefits of how companies or organisations can take advantage of digital transformation in terms of their relationship with customers or their own development as a business structure, there are also favourable factors in the professional tasks to be carried out within them.
Advancing digital transformation within companies therefore has notable advantages in various areas.
On the one hand, from a purely human perspective, it can serve to bring people together who might otherwise find it more difficult to do so.
On the other hand, operational efficiency can be improved by eliminating slow waiting times or potential information losses.
These issues result in increased productivity, as we have already pointed out, and also lay the foundations for retaining talent.
