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Preserving the confidentiality of people’s identity

A balance must be achieved between the protection of people’s privacy and the benefits of big data analytics. It is essential that privacy and data protection rules apply equally to different provaders of similar services: same service, same rules.



    Although historically and culturally defined, privacy is an essential concept in democratic societies and is embedded in law as a fundemental right. In the context of telecommunications privacy is about the protection of citizens from the interception of their private telephone or Internet communications.



    The digital world is characterized by the sharing of information. Everything is connected and everyday life is ever more mediated by technologies, which are increasingly able to detect, communicate, store, and analyse information (Big Data). The impact of this is further defined by ever faster communications (fast and ultra-fast networks), new ways to store and retrieve information (Cloud Computing) and machine-to-machine communications (Internet of Things).


    Telefónica is committed to the creation of a new culture of privacy in order to boost the trust and confidence of consumers in digital environments. This is delivered through its mandatory and widespread behavioural norms, across all our regions and entities, and by our clear and coherent privacy and information security policies.

    This culture is based on three pillars:

    • Self-regulation of the rights and security of users, beyond local and international laws.

    • Privacy as an engine for trust and as the key attribute of Telefónica.

    • Privacy as an enabler of innovation, well-being and prosperity in the digital world.

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