We want to be the key players in the new digital universe, filled with opportunities and improvements to people’s day-to-day lives and capabilities, helping furthermore, to create a more sustainable world.
Telefónica had identified talent and entrepreneurship as key components of the digital revolution. Therefore, the company has launched Telefónica Open Future_ , a global and open programme designed to connect entrepreneurs, startups, investors and public and private organisations from all over the world, that integrates all initiatives which support open innovation and entrepreneurship such as Wayra , Talentum or Think Big as well as investment vehicles like Amérigo and Telefónica Ventures.
The objective is to direct innovation towards the development of viable projects, using a model that provides visibility to talent and puts it in contact with organisations, investors and companies that are looking for it through the collaboration with China Unicom and Tsinghua Holdings Technology and Innovation (THTI).
But there is more, Telefónica is also determined to include new companies, investment funds and ways of development in its business, to achieve an innovative and differentiating service. Eleven Paths , Amérigo or our offering of a wide range of new digital services are evidence of this.
In order to become a reference in the field of telecommunications as Digital Telco, Telefónica has set four areas to focus their efforts.
- Product Development & Innovation – the development of proprietary products and services throughTelefónica R+D and other operations
- Partnership & Venture Capital – Telefónica is committed to open innovation. Where it cannot build products or services it will partner with, invest in or potentially acquire other companies large or small
- New Digital Services – bringing to market, directly or through Telefónica operating businesses, new products and services across key segments – M2M , eHealth , financial services , or Cloud .
- New Business Areas – creating new business opportunities in areas such as the Big Data (Telefónica Dynamic Insights ) or HTML5 (Open Web Devices)
In addition, without forgetting the end users, Telefónica has brought innovative solutions into the market which enables everyone to enjoy digital life, with the aim of placing technology and connectivity within the reach of everyone. The launch of the Firefox OS handsets at competitive prices have meant a strong commitment to breaking with the most established mobile operating systems and fostering open software development as one of the keys in this process of change.