The European Union and Brazil: opportunities ahead

The EU-Brazil Business Summit , organized by BusinessEurope and sponsored by Telefónica ,  was  the  occasion for business leaders from both sides of the Atlantic ...

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The EU-Brazil Business Summit, organized by BusinessEurope and sponsored by Telefónica,  was  the  occasion for business leaders from both sides of the Atlantic  to  exchange  views  and  discuss  challenges  for  the strategic partnership between the EU and Brazil.

When  listening  to  the  representatives  of  the Brazilian companies, the feelings  that  came to my mind were very positive; they brought freshness, hope,  innovative  ideas and the sincere believe that the future will bring opportunities.  They represented a positive spirit that explains why Brazil is today a booming market and shows very good growth rates.  In that sense, I  am  proud to say that Telefónica was on the Brazilian side of the table:

In  his  speech,  Chairman  Alierta spoke about the  commitment  of Telefónica  to  the country, the plans to invest to expand fixed and mobile networks  and  the forward-looking efforts done through projects like Wayra and Amerigo to foster entrepreneurship and innovation in Latinamerica. He also mentioned the competence and the advancement of the regulatory environment in Brazil and the institutional stability that are facilitating business success.

Unfortunatley  this  spirit  and hopes are far away from today´s reality in Europe,  which  is dominated by sluggish growth and is in the headlines for public  debt  and  financial  challenges.  In  my view it would be good for Europe  to show some more upbeat and positive “Brazilian” attitude. Instead of  European  politics  discussing only the economic downturn and financial stability,  there  should  be  a vision how to go forward in medium to long term  and  create  growth  and innovation.  This will only be possible with increased competitiveness, trade and investments in future technologies and markets.   And  the Brazilians, who are ready for action and are showing an impressive  growth  already,  are  a  reliable  partner.   However, if this EU-Brazilian  relationship  ought  to  be a strategic pillar for the future wealth  of  both,  the  business  community  has to be even more active and engaged.  That  is  why  the  association  EUBrasil  has developed a set of recommendations  to  reinforce  this partnership, which can be found at the core of the Joint Business Declaration.

The EU-Brazil Summit was a good start for a strategic partnership. However, much more needs to follow. And  I believe it would  not  be the worst if the EU would start to dance a bit more Samba instead of Waltz !

European Union – Brazil Summit Joint Statement Brussels

Speech:  ‘The State of Play of the EU-Mercosur Trade Negotiations’ by Karel De Gucht, European Commissioner for Trade


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