Telefónica as seen by Valérie Lubrez, marketing at B2C

Find out more about Valérie Lubrez, an employee of the company who is dedicated to B2C marketing.

Find out more about Valérie Lubrez, an employee of the company who is dedicated to B2C marketing.
Valérie Lubrez

Valérie Lubrez

Reading time: 3 min

How long have you been at Telefónica and what is your assessment of your time here?  

I have been with Telefónica since December 2001, and I have seen how female employees have become more and more important in the management team and at the top. I believe that as a large company in the telecommunications sector, we must normalise the presence of women in key positions in the company.  

Is there any project at Telefónica that you feel particularly satisfied with or proud of?  

All the projects I have been working on have had a beautiful side. The latest one I am involved in is sustainability at Movistar Spain. Apart from the importance of taking care of the environment, there is a social aspect that is very important to me. It has to do with the inclusion of people with disabilities because I experience it first-hand on a daily basis. In order to communicate with my daughter, I have learned sign language. When she watches TV on Movistar Plus+ she can choose content with an interpreter thanks to our 5S service, which allows her to enjoy films much more.   

What do you think Telefónica has contributed to society from birth?  

It has been an example when it comes to introducing new technologies and bringing them to the general public and companies. I have in mind, for example, the launch of 3G, 4G, 5G, and 5G+; the closure of copper exchanges, and the introduction of fiber, which optimizes resources. The big bet is on ADSL and then on bundling by adding TV to the offers. Today, we offer a very wide range of leisure and entertainment content with our own and external productions thanks to the signing of major agreements with the biggest players of the moment.    

Where do you see Telefónica in the future?  

Telefónica will continue to be part of society, giving customers more opportunities for communication. It will have the patent for unlimited storage that takes up almost no space and wastes almost no energy. It will enable society to be fairer with universal access to information while preserving the privacy of its customers.

Could you live without a mobile phone?  

In today’s world, a mobile phone is an essential tool that accompanies you in your professional and private life. It allows you to be available on the move and to be more efficient by having all your information with you.
Your mobile phone connects you to the ecosystem of private and public companies thanks to a wide range of applications. For example, for your tax return, using cl@ve allows you to guarantee the security of the data exchanged.
I also appreciate the fact that it is the gateway to being close to your loved ones; you can locate your loved ones, talk to them and see them even if they are more than 1,000 km away. In this sense, the video calls that some of us employees were able to make with Movistar’s UMTS tariffs in 2004 have become very democratized.

Help us solve one of humanity’s great enigmas: the potato omelet… With onion or without onion?  

I love Spanish food and a potato omelet with onion is one of my favorite dishes. Add some Serrano ham, cheese, and a glass of red wine and you’ve got yourself a perfect dinner.

Nominate another colleague to be featured in this section  

 I nominate my work colleague, David Raez Herranz. 

In #Thespanishomelettething tag section we interview Telefónica’s employees on a variety of topics, while trying to solve one of humanity’s greatest dilemmas.

The Spanish omelette ranking







Get into the ranking! We want to know about you – tell us your story!
* This interview is aimed at Telefónica’s employees


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