“Telefónica has been a leading agent of social change”, David Rodríguez

Meet David Rodríguez, chief creative officer at Telefónica. Discover his professional career and personal vision.

Meet David Rodríguez, chief creative officer at Telefónica. Discover his professional career and personal vision.
David Rodríguez

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Reading time: 3 min

How long have you been with Telefónica and what is your assessment of your time here?

I have been with the company for 10 years now, and the truth is that the assessment is obviously positive, I have gone through several areas, and as it cannot be otherwise in life, some ups and downs, but I have always been lucky to be surrounded by incredible people and professionals from whom I learn every day. In addition, in my last two positions I have been very close to communication and branding, and that has given me the opportunity to understand the company from a very close point of view.

Is there any project at Telefónica that you feel particularly satisfied with or proud of?

Many, to tell you the truth, from Open Gateway, which I think is going to mark the path of what a digital telco is, to all the innovation projects that I have had the pleasure of documenting through the People First reports, the Blogthinkbig, which has been the nexus of the brand and innovation for 11 years, and in the area of sponsorship I have to admit that I am in love with the Podium scholarship programme, which is the initiation support for some of the best pre-Olympic sportsmen and women in this country.

What do you think Telefónica has contributed to society?

Throughout its almost 100 years of history, Telefónica has been a leading agent of social change. We opened up Spain to the world through telephone lines, we were pioneers in internet with Infovía, ADSL and now we are the architects of the largest fibre optic deployment that Europe has ever seen. But to mention just that would be to leave aside Telefónica’s social contribution through its Foundation, Profuturo’s contribution in developing countries; it would be to forget the tireless support for culture and sport that has been provided by the sponsorship area, and above all it would be to forget the change that has been made in the lives of the tens of thousands of workers who have been proud to be part of this company, so … What do I think we have contributed? Much more than I am able to express.

Where do you see Telefónica in the future?

Telefónica is a technological and centenary company, two things that are difficult to achieve in such a competitive and changing world as that of technology and telecommunications, so in the future I see it as a digital company, profoundly transformed as it has been so many times before to adapt and be a fundamental pillar of the technological changes that run through our networks.

Could you live without a mobile phone?

Those who know me well know that I’m quite addicted to my mobile phone, but I think that over the years I’ll learn to live less and less in need of it… if something doesn’t come along that replaces it completely in a few years!

Help us solve one of humanity’s great enigmas: the potato omelette… With onion or without onion?

As someone who didn’t start eating potato omelette until well into my thirties… I’m sorry, but the debate is futile, everything gets better with onion, and omelette is no exception.

Nominate another colleague to appear in this section

For going a bit outside my immediate environment, I nominate Isabel Álvaro Alonso, from the Regulagtory Affairs area.

In #Thespanishomelettething tag section we interview Telefónica’s employees on a variety of topics, while trying to solve one of humanity’s greatest dilemmas.

The Spanish omelette ranking







Get into the ranking! We want to know about you – tell us your story!
* This interview is aimed at Telefónica’s employees


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