María García Gutiérrez is Director of AI Factory within Telefónica’s CDO division, where she leads the strategy, innovation, and operational execution of artificial intelligence—defining the vision, AI governance, and large-scale deployment of predictive, generative, and agent-based capabilities across its markets. She also leads the AI adoption program, driving AI from the pilot phase to real-world use in people’s daily lives. Her work industrializes AI based on a non-negotiable principle: privacy and ethics embedded from sprint zero, not audited after the fact. From the AI Factory, she orchestrates the AI Governance Framework, AI products for B2C and B2B, and AI Capabilities. She actively participates in forums where the rules of the game for AI in Europe are being defined.
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