Artificial Intelligence (AI) and algorithms

Artificial Intelligence has established itself as a general-purpose technology and one of the main drivers of innovation, productivity, and competitiveness in the digital economy. The challenge is no longer only to advance the development of increasingly sophisticated models, but also to accelerate their adoption and transform their technological potential into tangible benefits for businesses, public administrations, and citizens.

Achieving this requires combining investment, computing capacity, digital infrastructure, talent, and access to an innovative ecosystem, while also fostering the trust necessary to support responsible adoption.

At Telefónica, we advocate for a human-centric, secure, and responsible approach to AI, supported by a predictable, proportionate, and risk-based regulatory framework that protects rights while enabling innovation and the scaling of new solutions.

In this new landscape, telecommunications play an increasingly important role within the AI ecosystem. On the one hand, Telco for AI: high-capacity networks and cloud, edge, and computing capabilities provide the essential infrastructure required to deploy and scale AI applications with the levels of security, quality, and efficiency they demand. On the other hand, AI for Telco: artificial intelligence is transforming networks and operations themselves, enabling greater automation, resource optimization, and improved customer experience.

The evolution of AI further reinforces the interdependence between connectivity, computing, cloud services, and digital services, shaping an ecosystem in which collaboration among different stakeholders will be critical to bringing innovation to the market.

Telefónica combines the reach of its networks, its technological capabilities, and its presence across diverse markets to develop, test, and scale AI solutions. This position enables the company to transfer knowledge across markets, accelerate the adoption of new solutions, and contribute to a more innovative, competitive, secure, and responsible AI ecosystem.