Big Data and Artificial Intelligence (AI) are helping people, teams and organizations, through the use of large amounts of data and complex algorithms, to take more objective, data-driven decisions.
There are many great examples of AI showing improvements in business, life and society, such as improved medical diagnosis, self-driving cars, automatic translation, personalisation of products and services, supply-chain optimization, management of humanitarian disasters, climate change, to name just a few.
Telefónica has been using AI for several years to optimize its business processes, to improve the customer relation and experience, and to help improve operations of our B2B customers. We see an increasing role for human-machine collaboration to bring our businesses to the next level.
With all those opportunities also comes great responsibility. The application of AI technology may lead to unfair or discriminatory results if the person or team that designs or implements the services is not cautious and aware of potential unwanted outcomes. .
We are strongly committed to respecting Human Rights, as is stated in our Business Principles and our Human Rights Policy, as well as all other internal policies that have been derived therefrom.
We are committed to developing products and services aimed at making the world a better place to live and mitigating any negative impacts technology may have on society or the environment. Technology should contribute to making society more inclusive and offer better opportunities for all, and we believe AI can contribute to these goals.