I joined the company in 1999 in the intelligent network development area of Telefónica Móviles, just when we were preparing for the dreaded “Y2K”. At that time it seemed that all the machines were going to go crazy with the change of digits, although logically this was not the case, and hundreds of people worked to ensure that this did not happen. In this centenary year I personally celebrate my “silver jubilee” in this company. My career has always been linked to the world of technology and digital transformation.
I believe that at Telefónica the great constant over time has been continuous change. I have had the opportunity to experience first-hand the convergence of the different fixed, mobile and data networks; the unification of customer management, customer service and billing systems and also the incredible transformation of our advanced analytics and business intelligence capabilities, all of this accompanied by a constantly changing organisation and excellent colleagues.
I joined Telefónica in 1999. During these years, I experienced many changes and had the opportunity to grow personally and professionally in an often challenging environment. It is easy to value my time at Telefónica, as I consider it as part of my family.
This company has not only provided me with opportunities to grow in my career, but I have also developed meaningful and lasting relationships, and why not, like any family. Telefónica has often meant to me “a place where you make a break to find your own identity”. I am grateful for all the experiences and learning I have gained here.
I’m Sara Frieben, I was born in the city with the best water in the world and since I was a little girl, I have grown up hyperconnected to different social networks, hence my passion for digital marketing and communication.
I am always focused on looking for improvements and I like to surround myself with people who push me and motivate me to see the world in a different way.
Those who know me say I am curious, committed and an animal lover.
I am a systems engineer and I work in the Technology area. Since I joined Telefónica a few years ago, I have been committed to innovation and creativity in every project I am involved in. Outside of work, I am Mariana’s husband and Nicolás’ father.
We got married shortly after I started my career at Telefónica, and since then we have built a life full of love and adventure. I am passionate about technology and enjoy exploring new ideas as a passionate maker and entrepreneur.
I am responsible for Telefónica’s digital projects in the audiovisual sector and I am passionate about the world of entertainment.
Laura is a senior lawyer with expertise in Competition Law at Telefónica, S.A. She is a member of the Competition, Regulatory and Public Policy Unit.
Her work focuses on antitrust regulations and merger control across multiple jurisdictions, including assessing complex transactions, overseeing compliance with EU and national competition rules and driving key projects aimed at preventing and managing competition risks. She also contributes to public policy initiatives, helping define Telefónica’s institutional positioning before European bodies and other relevant institutions.
Before joining Telefónica in 2019, she gained experience at leading national and international law firms in Brussels and Madrid and at the European Commission. She is a qualified lawyer with a Law degree from Universidad Carlos III de Madrid. After several international experiences in Latin America and Europe, she completed a specialized Master’s degree in Competition Law.
I am a Telecommunications Engineer specialised in Video. I am currently working as a project manager for Telefónica Empresas in Extremadura, my homeland. In addition, I have been participating for years in the Intern Teacher programme, which has helped me discover one of my passions, training.
I have been working in the Telefónica group since September 2001 and I think I have been very lucky in my professional career in this company. I started in what was then the Telefónica Móviles corporation, in a project that sought to define and launch a network services architecture that would be common to all the company’s mobile operators. The global services team was led at the time by Miguel Menchén, and this time taught me to think globally, and to consider the enormous impact that global decisions have when you have multiple operations in different countries.
Years followed in which we tried to transfer all these conclusions to the world of standards, so that the Telco ecosystem would join us and push in the same direction as the work we had defined in previous years. It was a period of intense work that brought about a huge change in perspective on how we saw ourselves at Telefónica. Negotiating contributions with large companies in Asia and the US, many of whom don’t know Telefónica at all, I think is an excellent exercise for those of us who have been with the company for a long time.
And finally I ended up in innovation at Telefónica de España, where I have been enjoying a challenging job for almost 13 years, with projects that are always different, and with the privilege of being able to work with any company in the Spanish business world. Innovating with the client has allowed us to develop a high-performance team that has ended up meshing with the entire company: with sales, with marketing, with strategy, with the technical areas… in a way of operating that I believe would be the envy of any other company’s innovation department.
Shipyards, car factories, sailing competitions, hospitals… at Telefónica you have the privilege of being able to innovate with any sector, and that is priceless.
Since I was a child I have had a vocation for secretarial work and I studied International Secretarial Studies at the Spanish Centre for New Professions and, while working at Telefónica, I completed a Master’s Degree in Executive Secretarial Work for Senior Management.
I studied telecommunications engineering in Seville and started as an intern at Telefónica there, in the Indoor Plant Engineering department (Transport Networks). At the end of the scholarship I moved to Madrid, where I have been living ever since.
I have almost always worked in areas related to Network Creation. The exception is the 3 years I spent in the Telco project, where I stayed more or less for the duration of the analysis and process definition phase. When that project entered a more technical design phase, I asked to return to “my old world”. It had only been a short time since the Operations and Network Transformation directorate had been created and the FARO project launched. That’s where I joined and where I still am, shutting down “legay” networks and shutting down exchanges.
I am Violeta Rosales, from beautiful and beloved Mexico to the world. I arrived in Spain 9 years ago, specifically in Madrid, and I consider it my other home.
I studied a degree in Business Administration at the Universidad Autónoma del Estado de Hidalgo in Mexico, and my first professional experiences have always been developed in the Human Resources environment; currently I am giving support as an assistant in the area of Financial Planning and Own Funds (Telefónica SA).
I am a dynamic and cheerful person, I love to share with the people I love and to spread the best of myself. I enjoy playing sports and I am currently a member of the Movistar Women’s Football Team, of which I am very proud. I also enjoy music, I love dancing and going out to see the world; have I already said that I like to eat; well, I love it, especially spicy food… and I am in love with cinema.
My name is Edgar Paúl Ramos Fuertes. My profession is Electronic Engineer in Telecommunications. I have been working at Telefónica Movistar Ecuador for 14 years.I started my work in the company as a Customer Service Executive. Later I was Quality Executive Then I was head of Alternate CAV, dedicated to Technical Service Customer Service. My next position was as Technical Service Supervisor for the Northern Region, which I still hold today.
In my spare time I practice triathlon (I usually do it in the early mornings), I have participated in 2 IronMan 70.3, many athletics races and several duathlons.
I love to run training camps for young people and children helping them to enjoy life in essence, meeting friends and playing traditional games.
I enjoy the challenges and I make my day to day life a unique experience, because life is only one.
The phrase that identifies me is MANY THINGS ARE DIFFICULT, NOT IMPOSSIBLE.
I have been working as a Public Affairs Manager in the Government Relations team at Telefonica Germany for 1.5 years, where I am responsible for all digital channels and the “BASECAMP” event platform in Berlin Mitte.
I already worked in Telefonica’s public relations team during my studies. I studied Journalism in Berlin and Digital & Business Communication in Chemnitz. Before joining TEF, I worked as an editor in a daily newspaper, in marketing & event agencies and in the largest hospital group in Germany in the field of crisis communication.
Responsible of implementing and coordinating the Privacy Risk methodology in the Group, helping to develop the necessary internal control projects. In addition, she is the Coordinator of regulatory compliance at risk, training and audit level in the field of Privacy.
During my professional career I have worked in different companies in the cybersecurity area focused on risk analysis and compliance.
Raúl Avedillo is responsible for the digitalization of Telefónica’s Global DPO Office and the Group’s Artificial Intelligence Governance.
Prior to joining Telefónica in 2018, he held various positions in both the public and private sectors, all of them related to privacy and security in the field of new technologies
Tatiana Espinosa de los Monteros holds a degree in Economics and Business Administration from the Universidad Pontificia de Comillas (ICADE) and has six years of experience as a Human Resources consultant at PricewaterhouseCoopers and 26 years at Telefónica, where she has held different HR positions in Group companies until reaching her current position as Group HR and Diversity Director.
Tatiana is also chair of the Diversity task force in the ERT (European Round Table), member of the Executive Committee of ADIRELAB (Spanish Association of Labour Relations Directors) and member of the Advisory Board of Cuatrecasas. Tatiana is married and has three children.
Law Degree from the University of Murcia and Expert in Industrial Property and New Technologies from the Universidad Autónoma of Madrid. She has expertise in Privacy and Data Protection, where she has built a strong legal foundation and a deep understanding of emerging technologies. In addition, she is certified as a Data Protection Officer (DPO) under the National Certification Scheme of the Spanish Supervision Authority (AEPD).
In 2023 she joined Telefónica as Privacy Expert in the Global Data Protection Office and is currently responsible for the monitoring and control of privacy policies and processes in the Telefónica Group.
Communication and dissemination of ICTs. Economist with expertise in Marketing. PhD. Journalism. Digital transformation at Telefónica Grandes Empresas. Copy in Telefonica Creators and Telefónica Empresas in LinkedIN.
Graduated in journalism and specialised in corporate and economic communication, my professional career has been linked to marketing, digital content and media, focusing on the world of innovation, entrepreneurship and startups.
Here at Telefónica, my career has been linked to content management on innovation and, now, focused on the Mejor Conectados project, one of the company’s initiatives. In this area I put into practice my knowledge of the world of digital content, data analysis, the impact on social networks and project management. I also have experience in the world of radio and podcasts through various personal and professional projects.