There are many types of Digital Native Companies —startups, scaleups, pure tech companies— but they all share two constants: an enormous ambition to grow and the pressure to do so with increasingly complex structures. Today, their main needs revolve around three axes:
- Scaling without losing agility and culture
- Protecting their business from cyber threats
- Turning data into a real competitive advantage.
Teams, processes and geographies are growing, but so are customer expectations… and those of investors. The challenge is to maintain the culture, flexibility and essence that made the company attractive in its early days. Sometimes, the focus on expansion dilutes that initial identity.
On the other hand, these companies are immersed in data, but transforming it into intelligent decisions remains a challenge. The problem is not usually quantity, but fragmentation: information silos, lack of governance or absence of a shared vision. In addition, artificial intelligence is changing the scale of the game. For Digital Natives, it is a lever that multiplies their ability to innovate, automate and personalise. But it also introduces new challenges: ethics, reliability and strategic focus.
‘Agility is only sustainable when it is backed by a secure and reliable infrastructure.’
Their agile and flexible culture — based on remote working, distributed collaboration, the use of personal devices (BYOD) and constant access to critical data — drives innovation, but also increases the risk surface. In the early stages, cybersecurity is not always a priority, yet it is the invisible foundation that enables everything else to function—or not be compromised. As they scale, these companies need to strengthen their lines of defence: protecting identities and devices, securing the cloud and ensuring data integrity.
The turning point comes when a start-up becomes a scale-up. That’s when the big questions arise: how to maintain service reliability, how to scale without losing control, how to protect data and reputation.
That’s where I come in. Together with my team, we help Digital Native Companies move from accelerated growth to sustainable growth by professionalising their technological infrastructure, strengthening their security, and accompanying them in making decisions that allow them to continue innovating with stability. Our mission is to align technology and purpose: to automate without dehumanising, to measure without losing context. Technology should be an ally in better understanding the customer, not a barrier between them.
Our differential value lies in thinking long term. We don’t come with closed solutions, but with the ability to build on each client’s model. We aspire to move beyond being an external provider and become a natural ally, putting our capabilities in Cloud, Cybersecurity, Data and AI, Workplace and, of course, what we have been doing for more than a century at your service.
