Sustainable Projects

At a multinational like Telefónica, with over 120,000 employees, there are plenty of great ideas for improving the world and our business. In the 2017 Sustainable Innovation Initiative we are seeking proposals enabling us to move towards the achievement of the Sustainable Development Goals (SDGs) established by the United Nations.

What kind of initiatives were we interested in? Any with a social or environmental impact, any related to our activity and any which also create economic value for Telefónica. Disruptive, innovative and affordable solutions which address real problems with a potential market.

Of the 100 proposals submitted, the initiatives selected were the following: Fire Prevention Drones, Smart Energy SMEs, Internet for All with Autonomous Off-Grid Systems and Pacuare. It’s now time to make them a reality! Here they are!



Early detection of fires in forest areas with autonomous drones at the base stations to provide images, measurements and information from the air.



Registration of energy consumption and data analytics to promote savings, with energy meters in buildings which send data via a mobile network to a platform in the cloud. With this prize, the team will be able to conduct the pilot project in Peru.




Generation of energy, for example hybrid energy, in remote areas in order to deploy broadband mobile services where it has traditionally been unprofitable to do so. With the support of the Sustainable Innovation area, the prizewinners will conduct a pilot project in Peru.




3G/LTE coverage for remote areas, disasters, large-scale events etc., deployed with a drone and a hot-air balloon containing the device and batteries.


- Awarded Projects 2016

  • Yanapaqi - Telefónica Peru (Rural Connectivity Team)

    Communications and training for 3,000 people, enabling them to access the financial, educational and health systems via Satellite Movistar Wi-Fi and the Tu Movistar, Tu Dinero Móvil and Mi Movistar apps.

  • Fénix - Telefónica Business Solutions (Portable 2G/3G Connectivity and Fleet Management via satellite)

    Portable kit to extend the 2G/3G cellular network and a fleet management solution, enabling us to communicate more rapidly with areas which are cut off by natural disasters, acts of terrorism, armed conflicts, etc. In addition, Fénix can be used to reinforce communications during major events. 

  • Smart Heritage - Telefónica Chile (Corporate Innovation)

    Management and protection of complex natural heritage, namely saltpetre mines located in one of the driest deserts on the planet, by means of Smart Heritage, an IoT solution used until now at the Santa María la Real Foundation (Spain). 

Panel of judges

The jury responsible for analysing the proposals is made up of Telefónica directors - Elena Valderrábano (Corporate Ethics and Sustainability), Gonzalo Carrión (Strategy), Gabriel de Diego (HR), Blanca Drake (Telefónica Open Future), Christoph Steck (Public Positioning) and Arancha Diaz-Lladó (Sustainable Innovation) - and Isabel Garro (United Nations Global Compact), María Lahorre (CAF) and Xose Ramil (UPM).


Congratulations also to the Finalists:

  • Biotracking -Telefónica Spain
  • Data4heathyair - LUCA
  • Microgeracao Distribuida - Telefónica Brazil
  • Vivo de Carona - Telefónica Data Brazil
  • Radiodrone - Telefónica Ecuador 



MOVISTAR+ 5S, A Success story

Movistar+ 5S, the pioneering proposal to bring television to people with sensory disabilities, was created as a result of a sustainable innovation pilot scheme. For several months, Telefónica worked with Whatscine and associations with a view to testing the service, gathering ideas for its improvement and converting the project into a real service.