When we have professional with different ways of living and thinking, we can have different perspectives and achieve positive change within the organisation, thus creating innovative products and services.
For Telefónica, diversity is a source of talent. Our goal is to have people with different cultures, genders, sexual orientations, races, generations, capabilities, profiles, etc., and beyond all this, with diversity of thought.
At a company like Telefónica, with a team with 91 nationalities, we consider diversity to be strategic. In fact, it is part of the Global Responsible Business Plan -a plan which is approved by the company's Board of Directors- as well as by the Responsible Business plans for each country.
The Company’s first level has committed to this issue through Chief Diversity Officer and the Global Diversity Council, lead by Laura Abasolo, a member of our Executive Committee. Comprised of promoters of diversity in operations, its mission is to guarantee multiculturalism, and a diversity of gender, profiles and experiences among our professionals, as a key towards digital transformation.
Internal Policies –the Policy for Diversity and Inclusion and the Policy for Naming Executives- also help us promote difference, meritocracy and transparency.
We guarantee the representation of at least one woman in 100% of the processes for naming and promoting executives
We will increase the percentage of female executives, to achieve 30% of women in management positions by 2020
Beyond the numbers
Diversity in Telefónica is much more than improving the numbers of one or other group; it is, above all else, inclusion. We strive to foster a culture of work in which the uniqueness of beliefs, backgrounds, capabilities, and the different ways of life will help us make better decisions. We are aware that this can only be achieved from above, with a model of inclusive leadership.
Why do we have to be diverse and inclusive? At Telefónica we believe that diversity generates value for the company and has a positive impact on our results.
In the Board of Directors of Telefónica there are 17.6% of women and 6 nationalities are represented
It is only with a diversified workforce that we can understand our customer base, empathize with them, and innovate to satisfy their needs, even achieving an emotional connection. It is only with a diversified workforce that we can successfully strengthen our digitalization by focusing on customers and people, and making the most of cognitive intelligence.
We want a company where each step begins with a question, not with a decision; a company where employees dare to be themselves
Some of our initiatives
- We address the value of differences and unconscious biases in workshops, MOOC, and online courses for upper management and employees.
- We promote women's leadership with initiatives such as Women in Leadership.
- We support young talent with the Talentum initiative and its scholarships, competitions, meetings, hackathons…
- We support female entrepreneurs with the Telefónica Open Future Women's Age initiative.
- We have created Movistar+ 5S for people with disabilities. We also promote for them accessibility to our stores, our web pages, our call centres…
- We identify our devices with icons according of their usefulness for overcoming visual, auditory, cognitive, or dexterity related difficulties.
- We encourage innovation itself and with other entities to move forward in inclusion through technology. PervasiveSub and Breaking Sound Barriers are two examples.