‘Pocket Explorers’: an example of the successful strategy Telefónica has implemented to support young entrepreneurs and innovation

During the latest call Wayra start-ups across the United Kingdom, one entrepreneur stood-out above the rest; Hannah Catmur and her app ‘Pocket Explorers’. Aimed at children, it combines digital with the natural world to encourage children to be more active outdoors and was selected out of 250 world class submissions.

At 23, she is the youngest person to enter the academy in London and in less than 2 years has developed her education app into a fledging business. Now she has set her sights on a release to market.


Hannah and the rest of her team have now started their new adventure at the Wayra UnLtd Academy and will remain there for eight months utilising the resources and networking opportunities on offer.

With Hannah achieveing success in such a short period, Telefonica – led by Think Big – will now be tracking her entrepreneurial journey. Hannah herself will upload video updates of her eight month journey through the Wayra UnLtd
Academy and beyond. It’s hoped that her experiences will inspire other young people to become entrepreneurs and take their digital ideas forward.

Pocket Explorers is now live at