Our Vision and Values


Digital life is life itself, and technology is an essential part of being humanOur Vision and Values

We want to create, protect and boost connections in life so people can choose a world of unlimited possibilities. And by focusing on people, we aspire to become an Onlife Telco.

At Telefónica we believe that technology is part of everybody’s lives. Nowadays, connectivity is not only for relating with each other, it’s essential for our personal and professional lives.

Our role is to facilitate your enjoyment of the connection, safeguarding the use of your information, and giving you control over your digital life.

We want to be an ONLIFE TELCO, a telco for the people, a telco for your life.



Being an Onlife Telco means empowering people so that they can choose how to improve their lives and take control over their digital lives.

Our commitments for achieving this are:

  • A connection that places people ahead of technology and that encourages the ability to choose in a world full of options.
  • A connection that offers protection and confidence in order for people to feel they’re in command of their digital lives.
  • The connection as an ecosystem of life: We offer connectivity to interact and live.
  • Full connection to enjoy a world of possibilities.



We will stand by these commitments through our public positioning which defends the interests of our clients, and through the values of our brands.

These values define us and are the driving force behind everything we do. They express how we are and how we want to be. They give form to our attitude.

Telefónica and all its commercial brands (Movistar, Vivo, O2) share the following values:

  • Trusted: we have the best network, allowing us to offer you the security and trustworthiness you expect from us. Our commitment to you: excellence in execution, attention to detail, and the best quality. If it’s good for you, it’s good for us.
  • Bold: going one step further than what you expect from us, innovating in order to offer you useful solutions. You set our goals.
  • Open: we work from the inside like an open and collaborative system in order to provide you with a close and kind attitude. We’re attentive and clear.



Technology offers us a world of communication possibilities, to be more efficient, to enjoy, to entertain ourselves, to learn, etc. At Telefónica we want to give you the chance to choose to connect with what you care about and not give anything up. So that you can make the most of your life at all times.

Life is full of possibilities: CHOOSE IT ALL_