Telefónica entered the Brazilian market in 1998, when the restructuring and privatisation of Telebrás was taking place. Later, in 2002, Telefónica and Portugal Telecom created a Joint Venture to operate in the Brazilian mobile market and they began their commercial operations under the name Vivo in April 2003.

2010 consolidated Brazil's position as an international economic reference and it was a key year for Telefónica in the country, reinforcing its presence in this market with the increase in its stake in Vivo. In 2012, Telefónica culminated the process of integration and transformation of the company in Brazil, with the launch of Vivo as a national commercial brand for all its services in the country. In 2015, Telefónica Brasil has closed the acquisition of GVT and has become the leading Brazilian integrated operator.

Some of the main figures:

  • Telefónica managed 96.9 million accesses in Brazil at the end of 2015.
  • Telefónica has been one of the largest private investors in Brazil for almost two decades. In 2015 alone, the investment (just Capex) of Telefónica Brasil totalled 2,105 million euros.
  • With regard to the financial figures, at the end of 2015 Telefónica's revenue in Brazil reached 11,060 million euros and the OIBDA stood at 3,573 million euros.
  • Telefónica Brasil closed 2015 with a substantial improvement in its competitive position in the market. Thus, in the mobile business, it is worth noting the strengthening of its leadership in higher value segments, which allowed it to capture the whole growth in the year of mobile service revenues and, in the fixed business, to boost the transformation towards fiber and pay TV following the integration of GVT, enabling fixed business revenues to return to year-on-year growth after 4 years of decline.

CEO Brazil: Amos Genish

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Map of Brazil

September 2016

  • Accesses

    • Fixed Telephony: 14.629,9

    • Mobile: 73,486.9

    • Internet & Data: 7,397.5

    • Pay TV: 1,762.2

    • Total Accesses: 97,295.4

    • (Data in thousands accesses)

  • Results

    • Revenues: 8,039

    • OIBDA: 2,629

    • (Euros in millions)