Telefónica entered the Brazilian market in 1998, when the restructuring and privatisation of Telebrás was taking place. Later, in 2002, Telefónica and Portugal Telecom created a Joint Venture to operate in the Brazilian mobile market and they began their commercial operations under the name Vivo in April 2003.

2010 consolidated Brazil's position as an international economic reference and it was a key year for Telefónica in the country, reinforcing its presence in this market with the increase in its stake in Vivo. In 2012, Telefónica culminated the process of integration and transformation of the company in Brazil, with the launch of Vivo as a national commercial brand for all its services in the country. In 2015, Telefónica Brasil has closed the acquisition of GVT and has become the leading Brazilian integrated operator.

Some of the main figures:

  • Telefónica managed 97.2 million accesses in Brazil at the end of 2016.
  • With regard to the financial figures, at the end of 2015 Telefónica's revenue in Brazil reached 11,097 million euros and the OIBDA stood at 3,714 million euros.

CEO Brazil: Eduardo Navarro

Click here for more information about Telefónica in Brazil:

Map of Brazil

December 2016

  • Accesses

    • Fixed Telephony: 14,338.4

    • Mobile: 73,769.8

    • Internet & Data: 7,383.2

    • Pay TV: 1,712.7

    • Total Accesses: 97,222.2

    • (Data in thousands accesses)

  • Results

    • Revenues: 11,097

    • OIBDA: 3,714

    • (Euros in millions)