How long have you been with Telefónica and how would you rate your time here?
In 2023 I have been with the company for 10 years, at the time of my recruitment we were going through difficult family times with a 6 month old baby at home and doing everything to get by. When they gave me the news I felt like they threw me a lifeline and took me to a safe harbour, because it was a dream to join a company with such prestige at a national and international level. I felt it was the perfect opportunity to make a career, although the beginning was not easy because of the size of the challenge that was presented to me, today I feel very happy and proud of the road I have travelled.
I have worked in different areas of the company and from all of them I keep what I have learned, with the positive things of all the people I have worked with. Currently I am with a wonderful team that pushes you to do things at a very high level of excellence, but at the same time we are empathetic, supportive and above all good people who support each other in the good times and in the somewhat more complicated moments.
As I said at the beginning, I would like to make a career at Telefónica, take on new challenges and continue to grow professionally, contributing all my experience and knowledge in order to achieve the proposed results.
Is there a project at Telefónica that you are particularly proud or satisfied with?
I have participated in many projects, but I have two in particular that filled me with great satisfaction. The first of the largest in which I participated was “Recarga Digital”, the objective of which was to get prepaid customers to top up their balance through digital platforms (banking and Mi Movistar). When I joined the team, my role was to forecast how this monthly growth would be according to the levers or actions that were carried out, and we were able to develop a predictive dashboard that yielded very accurate results. Today we are the country with the highest % of digital recharge in Hispam, with more than 90% participation of these channels.
The second is a project that is coming to an end this year 2023 called “Network Profitability”, which has two main objectives: the first is to consolidate the sustainable growth of revenue additions, cash flow contribution, focused on profitability and value park, and the second is to ensure our leadership position in the Venezuelan market, boosting commercial activity and containment of losses. My role in this project was to estimate the number of registrations and the impact of commercial actions on it, achieving all the objectives set, but highlighting the result of the Market Share that reached 0.05 p.p. additional to the goal set.
What do you think Telefónica has contributed to society?
Telefónica is a company committed to society; for example, in Venezuela, enormous efforts have been made to maintain the network, and despite the fact that this work is little recognised, it is a huge effort, all with the aim of keeping people connected, in addition to the social work carried out by the Telefónica Foundation, especially the work with children with limited resources, bringing technology closer to these more vulnerable places.
Where do you see Telefónica in the future?
I see the company as adapted to new technologies, always at the forefront of the telecommunications sector. This year we are 100 years old and that speaks of the company’s ability to adapt to the new scenarios that have arisen throughout its history, this, of course, hand in hand with the talent that is part of the company, who are undoubtedly the protagonists of these processes.
Of course, this adaptation to change is non-negotiable with our principles and values that characterise us, always putting the needs of our clients at the centre of all decisions taken.
Could you live without a mobile phone?
At this time of life the answer is a resounding “NO”, because the mobile phone has become our black box, where we keep all our personal, professional, family and friends’ information. It is a fundamental tool to keep us in touch with our environment regardless of the distances. Although there are moments in life when it is worth setting it aside and enjoying the details that are in our environment, a good conversation or a hug with loved ones is worth enjoying them live and not through the screen.
Help us solve one of humanity’s great enigmas: the potato omelette… With onion or without onion?
In Venezuela, thanks to the migration of many European colonies, especially the Spanish, we are experts in gastronomic matters, adapting dishes to our environment, tastes and customs. I come from a Spanish family and the gastronomy of this country is part of my taste memory, not only tortilla de patatas, fabada and paella are the favourite dishes in our family.
For me, potato omelette, as I said before, is one of my favourite dishes and it suits me very well, but there is no doubt that you have to add onion to the omelette, it gives it a flavour, smell and texture that enhances the flavours. But I’m going to give you a family secret that my grandmother, then my aunt and now I do, add Asturian chorizo and it will take it to another level.
Nominate another colleague to appear in this section