I joined Telefónica in September 2010, which is almost 14 years. From the very first moment in strategic projects, and if I think about it I would divide it into 3 phases: a first phase dedicated to the B2C segment in marketing in Telefónica Venezuela; a second phase in the global team in Madrid very focused on SME marketing; and a third very exciting phase focused on the digital strategy of the company with TTech, strengthening alliances with the most relevant partners in the technology market throughout our footprint.
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