Everyone knows me as Josemi (José Miguel Sánchez). As head of the video eXperience Design team, I lead the definition and execution of digital experiences for millions of users, ensuring that the product is innovative, useful, and consistent.
My job involves coordinating multidisciplinary teams that integrate talent in User Research, Product Design, Design Ops, Systematisation and Scaling, UX and UI, so that our developments meet the highest standards of usability and accessibility.
In addition, I promote a culture of design within the company, promoting best practices and ensuring that the strategic vision is reflected in every digital project we launch on the market.
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