Rhapsody and Spotify Premium, an example of a successful cooperation between Telefónica and competing providers Rhapsody and Spotify
Telefónica and Spotify have signed an agreement by which Telefónica has exclusive rights to offer Spotify Premium to its Spanish customers.
In less than 4 months since the launching of the service, 50,000 Telefónica customers have joined it, proving the attractiveness of the offer. Spotify Premium allows Telefónica customers to listen to more than 20 million songs anywhere and from any device –PC, tablet, smartphone– for 2 years for only €4.99 + VAT per month. This price represents a 40% discount over its regular market price.
Telefónica has also reached an agreement with Rhapsody, a music streaming service competing with Spotify. Telefónica will be providing access to Rhapsody’s catalog of 20 million tracks to its customers in Germany and Latin America. Thanks to Telefónica Rhapsody gains access to the Latin America market for the first time ever.
Another example of successful cooperation between operators and Internet services is the deal between Shazam Entertainment Ltd. and America Movil, which includes an agreement to pre-install Shazam’s audio-matching App on mobile phones sold by America Movil in Latin America.