OUR BRANDS

BRAND PORTFOLIO

Our customers identify Telefónica through our commercial brands, of which Movistar, O2 and Vivo Open this link in a new window are the most well-known. These brands represent our mobile, landline, Internet and television telecommunication services to 347 million customers from several countries.

Telefónica is our institutional brand, representing us globally to employees, shareholders, institutions and suppliers. It also has several roles:

  • Channelling our philanthropic activity through the various Fundación Telefónica Open this link in a new window programmes and other Responsible Business commitments.
  • Commercially, Telefónica also responds to the needs of large corporate clients, especially those needing to coordinate services in different markets.

We also have several "specialist" brands focusing on specific businesses:

  • Wayra Open this link in a new window is our worldwide start-up accelerator, which in just a few years has become one of the largest networks of innovation on a global scale.
  • Telefónica has other mobile operator brands in several countries, including Tuenti (Argentina Open this link in a new window, Ecuador Open this link in a new window and Spain Open this link in a new window), Giffgaff Open this link in a new window (UK), or Blau Open this link in a new window (Germany).
  • Terra offers internet content and services in Spanish and Portuguese-speaking markets.
  • There are companies that offer specialized services; such as IoT Open this link in a new window solutions of Smart Retail (On the Spot Open this link in a new window), security (ElevenPaths Open this link in a new window), big data (LUCA Open this link in a new window) and cloud (Acens Open this link in a new window).
  • Finally, there are companies that offer services to Telefónica employees and society as a whole such as Fonditel Open this link in a new window and Pléyade Open this link in a new window.

Each of these brands have great value, due to the number of customers who trust them and their reputation in the marketplace. Our strategy is to try to build the bonds between each of them and Telefónica as an institutional brand in order to create a brand family.

 

TELEFÓNICA BRANDS

  • Telefónica logo
  • Movistar logo
  • O2 logo
  • Vivo logo