I am part of the Smart Cities Area, and within our area, the most relevant thing right now is the National Platform for Smart Tourist Destinations (DTI) that is being implemented by SEGGITUR (and awarded to Telefónica, in a joint venture with Indra), with the aim of building a more balanced and sustainable future for tourism in Spain, ensuring that destinations remain attractive and accessible to visitors from all over the world.

I am part of BOS Management, within Telefónica’s specialist security sales team. My job is to help our customers improve their cybersecurity posture, especially in the financial and insurance sectors, supporting them in the challenge of staying up to date with new threats.

It is a very dynamic role in which I also work closely with our partners and cybersecurity manufacturers, allowing me to be in direct contact with the constant evolution of technologies and participate in both national and international projects. All of this makes me feel fully fulfilled in my day-to-day work.

I joined Telefónica in 2013 after several years working in business consulting. Since then, I have been part of the Wholesale Business area in different units within it.

Everyone knows me as Josemi (José Miguel Sánchez). As head of the video eXperience Design team, I lead the definition and execution of digital experiences for millions of users, ensuring that the product is innovative, useful, and consistent.

My job involves coordinating multidisciplinary teams that integrate talent in User Research, Product Design, Design Ops, Systematisation and Scaling, UX and UI, so that our developments meet the highest standards of usability and accessibility.

In addition, I promote a culture of design within the company, promoting best practices and ensuring that the strategic vision is reflected in every digital project we launch on the market.

Smart connectivity: how 5G, SD-WAN, and SDLAN are transforming productivity and the way businesses work. He is a Business Development Consultant.

Throughout more than two decades at Telefónica, I have had the opportunity to grow professionally in an environment of constant transformation, always linked to business development in the field of unified communications, voice, the smart workplace and, more recently, solutions such as PC Plus with Copilot.

My training as a telecommunications engineer gave me the technical foundation, but what has really shaped my career has been my enthusiasm for promoting new ways of working. I firmly believe that technology, combined with a flexible culture, can open up spaces where collaboration and productivity are naturally enhanced.

The teams I have worked with often highlight that I like to trust and delegate, because I believe that true leadership is not about providing all the answers, but about creating the conditions for people to shine and achieve their goals. This philosophy has allowed me to surround myself with extraordinary professionals who make every day an enriching journey.

At the same time, I really enjoy sharing experiences as a speaker at events, conferences and congresses, where I can reflect on the evolution of technology, the future of work and the importance of resilience in a world full of challenges.

I am driven by values such as closeness, perseverance and honest communication, convinced that the most lasting impact is not left by technology itself, but by the way it transforms people’s lives.

My purpose: to help organisations lead with a human vision in the age of AI. If you share my passion for transformative leadership and cultural evolution in the digital age, I would be delighted to talk and generate synergies.

My work focuses on developing the commercial team that serves digitally native companies. This is a relatively new and highly specialised team within the business management department. We focus on identifying opportunities in digital projects, in clients who we understand have very important technological needs.

To do this, we try to gain a thorough understanding of their business through a fully consultative approach, so that we can match our capabilities at Telefónica with the challenges and needs they face.

With a degree in Industrial Technologies and a Master’s in Advanced Industrial Engineering from the Polytechnic University of Catalonia, I have worked since 2017 in various technology consulting firms before joining Telefónica in 2021.

I currently combine my role as sales manager for key accounts in the tourism and leisure sector with teaching as an associate professor in the Business Economics department of the Faculty of Tourism at the UIB. My main function is to offer Telefónica’s services to the country’s leading hotel companies.

I am passionate about sport, the beach and reading.

I lead a team of three managers and 50 engineers, who are responsible for ensuring the availability of Telefónica Mexico’s technological systems. My mission is to ensure that millions of customers enjoy reliable service.

Esther Arellano is responsible for Mobile Devices, in Access and Devices direction (GCTIO office) at Telefónica S.A., based in Madrid.

Working for almost 26 years at Telefonica, she started at Telefónica Research and Development, developing Network Costs Models in Network Planning area; and then moved to Telefónica S.A., to lead the Corporate Innovation Office and to manage the Network Evolution projects globally.

In 2008, she joined Global CTIO Office as head of Digital Home and Devices first, and as head of Customer Premises’ Equipment later. Since 2016, she has led the Mobile Devices strategy, driving the devices certification process and technical evolution, the SIM card vendors strategy and the vendors ecosystem management, in the Telefonica footprint.

Esther guides the technology definition to ensure 5G devices have the best user experience in Telefónica Networks, considering market evolution and Telefónica corporate priorities, including the platforms that manage devices and those technologies required to deploy services over them.

She is a Telecommunication Engineer by UPM (Madrid Polytechnic University) and Executive MBA by IESE Business School.

I studied Telecommunications Engineering at the Polytechnic University of Madrid (UPM), specialising in radio.

I joined Telefónica Móviles España (1999) in the Transmission Department within the General Network Management Division.

• For the first two years, I worked in Circuit Management. We had divided the entire territory into zones, and our mission was to provide transmission to 2G base stations and the still existing Moviline stations (first generation mobile) to connect them to the Core elements, minimising costs for TME and monitoring each of the circuits until they were put into service.
• From there, I moved on to Studies and Projects, in another department within the same Transmission Division. The objective of my work was similar but at a higher level: analysis and studies of technical-economic transmission projects for the entire network at the national level. Monitoring of the circuit rental contract with Telefónica de España. With the advent of 3G, the need for transmission increased, and we set up an ATM network to concentrate transmission, minimising costs for TME. Unification of the different networks that TME had (data network, service network and user network), simplifying their management and again minimising costs.

When Telefónica de España and Telefónica Móviles merged in 2007, the Transmission Department was dissolved and I moved to the Network Management Department.

• For the first few years, I worked on core elements (mainly SGSN and GGSN). We monitored equipment load, ran simulations and made forecasts to estimate possible congestion and take corrective action.
• I was soon transferred to a group where we carried out ‘What if…’ studies and analyses on a wide range of topics: fibre, radio, television, core, etc.

Around 2013, a new reorganisation meant that I started working on completely different topics. From the Innovation Department, I worked on fibre optic topics: ONL, OLT, etc., until a new organisation meant the disappearance of this department.

And then I moved to Optimisation, where I have been since 2016, specifically in the Optimisation Processes Department. I could go on and on about this because we deal with a wide variety of issues related to the world of radio. We have to be at the cutting edge of radio technology, which is very interesting and challenging. To highlight a few:

• As the name suggests, we are responsible for all processes involving radio optimisation: commissioning nodes and monitoring them.
• We study improvements and developments in each of the 2G, 3G, 4G and 5G networks, although most of the work now focuses on 4G and 5G, and how these improvements and developments should be implemented in our network.
• We monitor the nodes with the worst performance so that our colleagues in the area can try to improve them.
• We participate in special projects (Rural, AVE, Private Networks, IoT, etc.) to integrate them into all our processes…
• We test and define the modus operandi of tools that help to optimise the network.

All projects are customer-focused, as radio optimisation is nothing more than providing the best air interface performance to our end customers, both in voice and data.

My professional career has evolved in step with different technologies, and specifically within the world of mobile telecommunications, I have been able to work in one way or another from the first analogue network (TMA or Moviline) to the current latest generation 5G network.

As Head of Corporate Innovation at Telefónica Germany, Sven Tollmien drives forward forward-looking innovation topics. In his role, he is responsible for trend analysis, future forecasting and networking for successful innovation work in order to prepare the company for the long-term future. Previously, he worked in consulting for more than 18 years, where he helped companies identify and strategically leverage future and innovation potential. He also co-founded a consulting firm for the implementation of innovations and was actively involved as a speaker on foresight and innovation. With his expertise in forecasting and innovation, he is committed to promoting promising, resilient and future-oriented corporate strategies.

As head of the events team at Telefónica Spain, I am responsible for organising, managing and executing most of the events we hold for both clients and internal audiences: service presentations, participation in trade fairs, sales conventions, executive summits. In short, many and varied.

Once we receive a request for an event and are given a briefing, we take care of everything. From conceptualising the event and designing its identity to pre-event communication, preparing all aspects, coordinating with all areas involved, execution and post-event follow-up.

I joined Telefónica about a year and a half ago as a Workstation Sales Specialist in the BOS department, although I have more than ten years of experience in this role. Our main function as specialists is to bring a technical approach to the sales pitch, serving as a bridge between the sales team and the engineering department.

On a day-to-day basis, our value lies in being able to translate complex technical concepts into understandable solutions that are aligned with the customer’s real needs. Thus, when we meet with them, they perceive us as specialized and trusted partners, which allows us to address complex issues and identify business opportunities that might not be evident in a purely commercial conversation.

Thanks to our cross-functional vision, we not only facilitate technical communication, but also help the engineering team gain a deep understanding of customer requirements. This translates into much more tailored and customized proposals and solutions, generating value for both our customers and the company itself.

Apart from having spent many years at this beloved company and working in many different areas, I am currently the National Head of External Plant Customer Provisioning; in simpler terms, I am responsible for providing service to customers who request FTTH, but who, despite being in an area with coverage, cannot receive the service due to a problem with the network.

In these cases, my team seeks the fastest and most economically viable solution so that the customer can have their service as soon as possible.

I am responsible for B2B consulting on digital transformation and acceleration at Telefónica Empresas. I lead a senior team—people who have been “in the trenches”—that helps CEOs and management teams turn technology into business results, with three obsessions: focus, speed, and adoption.

Our job is very simple to explain and very difficult to do well: identify where the value lies, prioritize it with the CEO and their committee, execute in months (not years), and ensure that the organization adopts it without disrupting the business. We don’t sell smoke and mirrors: we deliver working use cases, tested on other clients and at Telefónica, with clear metrics (revenue, margin, NPS, time-to-market, or productivity).

After migrating traffic from our own access network to a third-party access network, we saw the need to streamline the infrastructure we had at Telefónica México sites and exchanges and cancel their lease agreements.

My job consists of dismantling electronic equipment (2G, 3G, LTE, transmission microwaves, high-capacity optical transport equipment), infrastructure (power plants, battery banks, generators, electrical connections) and towers, monopoles or masts together with radio frequency antennas.

In addition, I deliver the evidence of the dismantling to the areas responsible for cancelling the contracts with landlords or tower providers.

As part of the dismantling process, I follow up on the disposal of equipment for recycling or sale of these assets with the Environment and Finance departments.

I reconcile the write-off of assets with the Fixed Asset Accounting department.

Within the rooms (telephone exchanges), I am following up on the shutdown of four of them in the country, dismantling and disposing of the equipment and infrastructure for recycling or sale.

My name is Isaac Monjas, and I am an industrial engineer by training. I began my professional career in the electricity and consulting sectors until I joined Telefónica 26 years ago.

Since then, I have always been part of business areas and units in corporate sales and marketing teams and later in the service development and customer engineering units of the operators area.

Since 2014, I have been responsible for Sales Management for Telefónica de España’s Wholesale Business. My role is to lead and coordinate a sales team of sales managers and account executives who are assigned portfolios of customers that are unique in that they are operators and competitors of Telefónica in the market.

In addition, we also have a group of sales executives on the team who are assigned portfolios of international operators with whom Telefónica has bilateral business.

During my nearly 24 years at Telefónica, I have held many positions and worked in many areas at different companies within the group, until I ended up being responsible for the online training platform for all B2B salespeople, the B2B Sales Academy. It is an exciting challenge to create the strategies and content necessary for our teams to continue growing and achieve commercial excellence, a hallmark that sets them apart from other operators.

I am the Director of Sports at Movistar Plus+. My job basically consists of organising everything necessary to ensure that the most relevant sports content reaches Movistar Plus+ customers. With the help of a wonderful team, this includes deciding what content is needed for the platform, managing the purchase of the rights to that content, and deciding how, when and in what way it will be produced and broadcast.