SEO is what I do for a living, CRO was one of the areas I wanted to learn about, and being able to work in ASO as well seemed like a unique opportunity to apply what I had studied years ago.
In those first few months, I participated in one of the most important projects for this year. I understood how metrics can guide a strategy, but also how behind every optimisation there is an intention: to improve the user’s digital experience. Working with a team of experts focused on Digital Growth was a direct way to see how data is converted into decisions that drive real results.
My second experience: Open Innovation Campus and a new perspective
At OICampus, I continue to apply everything I have learned, but from a different role. I am now experimenting in a role more focused on Digital Marketing Specialist, which has allowed me to broaden my vision of how large corporations work and how innovation and growth processes are integrated within a global company such as Telefónica.
The OICAMPUS team offers me the freedom to experiment, propose ideas and apply new ways of working. Thanks to that trust, I have been able to explore other areas of digital marketing and bring a more analytical and creative vision to projects.
OICampus has allowed me to see the other side of the process: the transfer of knowledge and the development of young talent. Here, internships are not a formality, they are a space to experiment, learn and bring real value to projects.
OICampus and Talentum Scholarships: the digital talent ecosystem
OICampus is much more than a platform. It is the point where Telefónica Digital Innovation connects projects, mentors and students to accelerate their growth. Within this ecosystem is Talentum Scholarships, the gateway to paid internships and a direct connection to professional experiences in the field closest to innovation.
Thanks to this environment, I have been able to see how learning becomes experience and how innovation cannot do without young talent. The OICampus team designs each initiative to develop well-rounded profiles and strengthen skills, with a focus on strategic vision and analytical thinking.
If you want to start your career, the Telefónica scholarship is an open door to begin working at one of the most important technology companies in the country.
