- Employability is an example of social action through, for example, training programmes or personalised guidance.
- Older people are a group that social action can help, either physically by combating unwanted loneliness or digitally by reducing the digital divide.
- Donations and volunteering are also manifestations of social action.
Social action is understood to be the set of actions or policies aimed at improving the living conditions of society as a whole, with a particular focus on the most vulnerable groups.
What are some examples of social action?
As there are numerous examples of social action, in this article we will look at some of them with specific cases.
Employability
Employability refers to the skills or abilities that a person has that increase both their chances of keeping their job and of finding a new one.
This concept related to social action has to do with various options such as training programmes, which help develop personal or technical skills for the labour market.
Similarly, there is also personalised guidance to help define professional goals and how to achieve them.
There may also be mechanisms such as forums or meetings that serve to facilitate job placement.
Conecta Empleo
Conecta Empleo is a free training programme from Formación Telefónica focused on digital skills for employment and entrepreneurial activity, aimed at unemployed people or those who want to improve their employability.
Older people
Social action linked to older people involves support (financial, social or health) through services or programmes aimed at improving the quality of life of this group or promoting active ageing.
Accompanying people facing unwanted loneliness – to help them with administrative tasks or simply to spend time with them – can be another type of social action linked to the older population group.
Within this group, one of the issues to be taken into account is the digital divide. It should be noted that this divide is not only due to age, but can also be caused by geography, gender or whether we are talking about urban or rural areas, these being some of the types of digital divide in terms of use.
But returning to older people, we find the example of the Reconectados programme, run by the Telefónica Foundation.
With education and training as its cornerstones, Reconectados aims to achieve the maxim that technology has no age limit.
It is a comprehensive and free programme that seeks to train both older people and those around them in digital skills so that not only family members, but also professionals from social organisations who can collaborate with them, can advance together in this digital learning.
Donations and volunteering
Donations can also be considered part of social action. These donations can be of a very different nature, ranging from blood donations to tangible and material goods such as clothing, toys or food.
With regard to volunteering, we could summarise its importance by saying that it is one of the cornerstones of social action.
There are numerous activities that can be considered of this nature and which are based on the altruistic work of people who decide to invest part of their free time in helping to improve the situation of vulnerable groups.
Voluntarios Telefónica is an example of corporate volunteering that aims primarily to respond to three major social challenges: employability (which we have already discussed), education, and social and/or digital vulnerability.
Thus, Fundación Telefónica channels the commitment of these employees by raising awareness and mobilising support for basic needs or promoting digital inclusion.
