That same day, I had a memory from my childhood. My grandmother was a teacher, and whenever I had a presentation, she would urge me to look for information in the library. I will never forget my presentation on the Plateosaurus.
I had a reality check: that same night, my daughter, who was only 5 years old, said to her mum, ‘Let’s look it up on the phone, let’s ask Copilot.’
She looked for the Copilot icon and started talking to it as if it were her friend:
‘Hi, Copilot, I have to give a presentation on the Gallimimus. I need to know what they were like, how big they were, how much they weighed, their routines and how they survived with the other dinosaurs. How could I do my presentation? Remember, I’m only five years old!’
While Copilot provided him with an image of the Gallimimus with its dimensions, characteristics and other details, I was still looking for the volume of the Encyclopaedia Britannica that corresponded to dinosaurs. When I finally found it, I found little information about the Gallimimus, because it was not as well known as the Tyrannosaurus rex, Triceratops or Diplodocus.
More than a clash of realities, it was a culture shock. The same thing happens when we talk about business dynamics. Modernity demands flexibility, adaptability and agility as crucial factors for success and sustainability.
Today, cultural transition is as important as the modernisation of processes and tools. I will highlight five (5) aspects that bring us closer to digital excellence:
- Adapt: The fundamental principle of Darwin’s theory of evolution is adaptation. A culture that promotes adaptability allows organisations to respond quickly to market fluctuations and demands. A culture of adaptation fosters an environment where learning and continuous improvement are the norm.
- Collaborate: Employees who feel secure, listened to and empowered tend to be more creative, constructive and efficient. Organisations that value this attribute not only have high-performance units, they have people who are eager to innovate.
- Measure: Basing decisions on data and analytical models is a key factor in the success of organisations. Information remains an inexhaustible source of power because it allows us to understand our environment and shape the mechanisms we need to react proactively. An organisation without good data management is doomed to obscurantism and decision-making that is as erratic as it is confused.
- Lead: become the role model, demonstrate values and behaviours that inspire, motivate and encourage employees to embrace change, understand it and manage it. Change is the only constant.
- Focus on the customer: be the customer, empathise with your segment, align yourself with their expectations and build solutions. That is what allows organisations to set trends, beyond solving specific needs. Keep your customer tuned in to your next steps.
Although I will never stop going to libraries, the er
