Micaela Martelli

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I am Director of Sector Solutions and Energy at Telefónica. Born in Argentina, I have been living in Spain for 20 years, half of which I spent working in strategic consulting at BCG and the other half as an executive at AstraZeneca. I joined Telefónica in 2022 and today my job is to lead innovative projects that integrate advanced technology to improve efficiency and sustainability in the Energy, Industry, and Health and Social sectors.
Although better known as a telecommunications operator, Telefónica is also one of Spain's largest technology providers. Our evolution stems from the trend towards convergence between the worlds of communications and technology. Building on our position in connectivity, we have been putting technology at the service of society for many years, helping to digitise different services and industrial sectors.
Something similar is happening in industry, where the IT and OT worlds are beginning to merge. In this context, the multidisciplinary teams I coordinate provide our customers with comprehensive technology solutions tailored to the specific challenges of each sector.
Based on our CORE products, such as connectivity, IoT, Big Data and Cybersecurity, we develop and implement value propositions that address the business needs of each sector. This enables us to provide end-to-end solutions from a single company, allowing our customers to optimise their processes and digital transformation.
Our goal is to become leading integrators in our focus sectors. To achieve this, I have a team of true experts who speak the same business language as our customers, enabling them to understand their challenges and address them with the best technological solution. Another aspect that I consider to be a differentiating factor is the incorporation of user experience (UX) and innovation when defining and designing our value propositions, which is key to making an effective and real impact. Finally, when it is necessary to implement solutions with partners, we only work with the best, as evidenced by our recent agreement with Siemens to promote industrial digitalisation.