Marta Alonso

I am a law graduate who has always worked in the Marketing area.

From my beginnings and before joining Telefónica, and once I arrived here, when I started in events, I spent a few years in branding, many years in sponsorships, and for the last six years in transversal projects.

These are initiatives that involve the simultaneous coordination of different business units and functional areas -such as network, systems, commercial, customer service, legal or finance- in order to achieve a common goal of strategic impact. These are projects that break the traditional departmental structure and require an integrated vision of the business.