Maite Marrupe

I'm Maite Marrupe, an engineer by training and part of the Telefónica team for almost 25 years. Throughout this time, I've had the opportunity to lead projects in technical and management areas, always with a common denominator: driving transformation. From network planning to key account management, I have supported teams through cultural and operational change processes. I currently head up the Business After-Sales department for large regional accounts and SMEs. I have a dual responsibility: ensuring operational excellence on a day-to-day basis and leading the evolution of the customer service model, with a medium- and long-term vision that enables us to anticipate our customers' needs.