Luisa Fernanda Ocampo
Agility Enabler Specialist
My story at Telefónica Movistar began in 2019, when I joined Movistar Colombia as a Scrum Master. During that time, I supported teams in their agile adoption and maturity, optimising processes, implementing Scrum and ensuring that deliveries were aligned with business objectives.
In 2020, I had the opportunity to join the HispAm operation, which allowed me to broaden my vision at the regional level. For approximately one year, I supported the implementation of agile metrics, alignment strategies, and monitoring models in countries such as Argentina, Mexico, Chile, Ecuador, Colombia, Peru, Uruguay, and Venezuela.
This experience allowed me to understand how to adapt agile models and metrics to different organisational contexts, taking into account their level of maturity, business priorities, and operational reality. One of the key focuses during this period was the definition of agile maturity models for the roles of Scrum Master and Product Owner, which we developed together with colleagues from each region.
This line of work allowed us to establish clear growth paths for these roles, incorporating dimensions such as strategic thinking, value delivery, facilitation, and adaptive leadership, among others.
During my time at Hispam, I also had the opportunity to participate in the Radical Evolution project, a challenging and transformative initiative in which I accompanied two strategic business teams. One of them was focused on digital marketing and value generation, and the other on digital channel processes, where I contributed through facilitation, agility, and continuous delivery.
My role as Scrum Master was key to empowering the teams, facilitating their evolution, and creating safe spaces where collaboration and continuous improvement became the norm. In addition, in this context, I laid important foundations for the implementation of agile metrics connected to the business strategy.
It was a real-world laboratory where we were able to validate how agile practices, when focused correctly, generate tangible results for both the client and the organisation. This project consolidated my conviction that agility is a powerful lever for accelerating the digital and cultural transformation of the company.
In 2025, I returned to Movistar Colombia to take on the role of Agility Enabler Specialist, with a renewed focus aligned with the country's strategic objectives. Today, my work focuses on generating value not only through the implementation of agile practices, but also by integrating innovation, digitalisation and emerging technologies, such as Artificial Intelligence (AI), always ensuring that every action is aligned with the strategic plan and, above all, that it translates into a tangible impact for the business and our customers.
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