Name:

MARFEEL

Web Page:

Initiative:

WAYRA

Sector:

SOFTWARE DEVELOPMENT / ANALYTICS

Description:

Marfeel is an ad tech platform that revolutionizes the way publishers create, optimize and monetize mobile websites. As mobile traffic increases and surpasses desktop volumes, publishers are required to develop a multi-screen digital strategy that adapts to usage trends and stays ahead of the competition. Catering to publishers’ ever-changing needs, Marfeel developed a proprietary technology that analyzes publishers’ unique audience – user habits, behavior and usage patterns- and dynamically adjusts the mobile site layout, to address these, which results in maximizing readership levels, engagement, page views, loading time and ultimately- ad revenue. Marfeel’s UX technology is designed to automatically update mobile content, reflecting any changes taking place on the desktop site, so that content is consistent across all channels, eliminating any need of IT support. All updates are done via the cloud, making the maintenance of mobile sites simple, user-friendly, and cost-effective for publishers. Marfeel’s exclusive partnerships with over 20,000 global ad networks and exchanges, ensures top-paying ads from premium advertisers. Now reaching over 500 million readers a month, the company’s groundbreaking website conversion and monetization solution has been recognized by Google, forming a strategic alliance with the search engine in 2015. Marfeel has been named a Top 100 European Startup for 2015 by WIRED Magazine, a Gartner Cool Vendor in Mobile Marketing, 2016 and has been included in Forrester's Ad Blocking research in 2016. Marfeel is backed by strategic investors in the mobile space, including: Nauta Capital, BDMI and Elaia Partners. To learn more about Marfeel, please visit https://www.marfeel.com.