Telefónica is our institutional brand which represents us globally towards employees, shareholders, institutions and suppliers. It has the following roles:
- It channels our philanthropic activities (through the different programmes of Fundación Telefónica ) and other Sustainability commitments.
- Most of our innovation is undertaken by Telefónica R+D .
- In the commercial field, Telefónica also meets the requirements of the large corporate customers, especially those that need to coordinate services in different markets.
As the corporate brand, it supports the commercial brands (Movistar , O2, Vivo ) and is present in all their communications. It also undertakes that same role with certain institutional initiatives such as Wayra , Talentum , Atam …
We believe that the possibilities of technology should be open to everyone. That way, we can all do more, live better, be more.
To achieve this vision, our strategy is to approach the best of technology to our customers, through our commercial brands.