Historical Archive Annual Reports

2012 Annual Report

  • In 2012 we undertook a profound transformation of our commercial model, changing our offering from a subsidyfocused model to a more sustainable approach based on distinctive quality and offerings
  • We made significant efforts to streamline processes and simplify our product base, a measure that is already generating sizeable savings and raising efficiency levels
  • We optimized our investment management model, reallocating resources to the highest growth activities. From that perspective, in 2012 we decided to share networks and coinvest in some countries
  • We recovered our financial flexibility reducing debt significantly. Telefónica scaled down its debt more than any other telecoms operator worldwide.
Telefónica Centenary logo Celebrate with us the Telefónica Centenary
START THE ADVENTURE