- Television, events, accounting, marketing and relations with SMEs are some of the topics covered in this second article summarising the 101 Interviews.
In this article, we complement a previous publication on some of the 101 interviews that, throughout 2025, have helped us to learn about and delve deeper into the daily tasks of a sample of the hundred (plus one) people who have participated.
While the previous article focused on topics such as cybersecurity, 5G, artificial intelligence and radio optimisation, this article deals with issues related to television, events, marketing, accounting and SMEs.
Being where things happen is the best thing that can happen to a sports journalist
Noemí de Miguel, presenter at Movistar Plus+, reflects in her 101 interview on journalism and also on the impact of technology on the world of sport, both in terms of the practice of sport itself and its broadcasting.
In this specific case, she explains that anything technology can do to streamline communications or reduce processes is welcome in the journalism profession. Similarly, she recalls how technology and science, through data analysis, for example, have made it possible to break records that had stood for years.
Traditional sports and live broadcasts continue to be and will continue to be key to audiovisual consumption
Continuing in this sector, Enric Rojas, Sports Director at Movistar Plus+, analyses the impact of technology and the arrival of new formats, despite which he believes that sports and live broadcasts will continue to be key to audiovisual consumption.
However, Rojas does recognise that consumption is changing and that both immediacy and access to any content anytime, anywhere, means that it is necessary to adapt by making content more accessible.
In nature, we never know what is going to happen; we cannot summon a roe deer to film it
Also related to television, Nacho Contreras summarises the professional value of documentaries and channels dedicated to nature with the following sentence: ‘In nature, we never know what is going to happen; we cannot summon a roe deer to film it’.
Given the importance of technology in the television industry, Contreras highlights its contribution to nature documentaries with camera traps, infrared cameras, motion detectors and drones, with connectivity being essential for remote monitoring and control thanks to 5G.
At Telefónica, we are committed to SMEs
With regard to dealing with SMEs, Javier Vizcaíno emphasises the economic importance of this type of company in territorial cohesion and maintaining social welfare.
To this end, Vizcaíno stresses that small and medium-sized enterprises cannot turn their backs on digitalisation and the technological challenges they will face in the future, such as artificial intelligence, cybersecurity and data governance.
While accounting provides a snapshot of the past and present, finance looks to the future
On a completely different subject, Cristina Muñoz explains in her interview 101 the differences between accounting and finance and the main characteristics of each of these concepts.
These two activities, although closely related, are not the same: accounting is responsible for recording economic operations to generate reports such as the income statement, while finance focuses on the planning of economic resources.
Good marketing is more important than ever
Another different topic is marketing, whose importance is highlighted by Victor Aguado in view of the amount of stimuli that exist today and the culture of immediacy, which, in his opinion, means that brands must have better marketing strategies to ensure that their message reaches consumers more effectively.
He summarises the relevance of this discipline as follows: without marketing, brands become blurred and competitors’ products or services will sell more, so a well-positioned brand has greater differentiation, visibility and competitive advantage.
Online events are not given the same importance as face-to-face events
Álvaro Escobar tells us in his Interview 101 that, despite having evolved in recent years, online events are not given the same importance as face-to-face events.
He bases this idea on the fact that people ‘disconnect’ more online, that the networking aspect is lost, and that there are some experiences that can only happen in person.
